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La digitalización en el periodismo
El libro que el lector tiene en sus manos aborda los retos y oportunidades de la digitalización en los medios de comunicación y empresas periodísticas. Los estudios acometen desde una perspectiva contemporánea y prospectiva, cómo se adaptan a los nuevos desafíos y su incidencia en la esencia y valores de la profesión del periodismo. La obra ofrece un panorama sobre los nuevos modelos de negocio e iniciativas emprendedoras, su proyección tecnológica y de mercado, así como su impacto social. Asimismo, da a conocer nuevas formas de producción, distribución de información y cambio en la actividad comunicativa de las empresas frente a la inmersión digital que, tiene como eje central del proceso, a la audiencia. Finalmente, proporciona la realidad mediática digital en temas de género y política con casos específicos.
Our America
Explores how one group of Latin American artists express their relationship to American art, history and culture.
Science Abstracts
None
Resistance’ 91: Achievements and Developments in Combating Pesticide Resistance
The development of pesticide resistance in arthropod pests, plant pathogens and weeds can be viewed and studied from two contrasting perspectives. At a fundamental level, resistance provides an almost ideal example of adaptation to withstand severe environmental stress. Population geneticists, biochemists and, most recently, molecular biologists have cast considerable light on the nature of this adaptation in diverse taxonomic groups, and on factors determining its selection and spread within and between populations. Unlike most evolutionary phenomena, however, resistance is also of immediate practical and economic significance. Not only has the number of resistant species continued to incre...
Burns
This book presents topical research in the study of the prevention, causes and treatment of burns. Topics discussed in this compilation include emergency burn care; nanotechnology and nanomedicine advancements in burn therapy; post-burn hand deformities; the role of apoptosis in burn injury; burns during arthroscopy due to the use of electrosurgical devices; the body's local and consecutive, systemic pathophysiological reaction to thermal lesions; the burn reconstructive units on the face and neck; use of modern day technology for pain management during burn injury rehabilitation; carbon monoxide intoxication in burns; the clinical application of Versajet Hydrosurgery System in burn debridement and escharotomy techniques in burn injuries.
Black Brands
Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"? The number of companies outsourcing the whole of their production for their brands in an opaque manner is constantly increasing while they disregard the legitimate need for information and communication of the general public and consumers. Paradoxically, in this age of transparency opacity is ever grow...
Who's Who Among Hispanic Americans
All areas of the United States have been surveyed to insure balanced national coverage in this work on Hispanic Americans. The work covers individuals from a broad range of professions and occupations, including those involved in medicine, social issues, labour, sports, entertainment, religion, business, law, journalism, science and technology, education, politics and literature. Listees have been selected on the basis of achievement in their fields and/or for considerable civic responsibility.
Cochrane Handbook for Systematic Reviews of Interventions
Healthcare providers, consumers, researchers and policy makers are inundated with unmanageable amounts of information, including evidence from healthcare research. It has become impossible for all to have the time and resources to find, appraise and interpret this evidence and incorporate it into healthcare decisions. Cochrane Reviews respond to this challenge by identifying, appraising and synthesizing research-based evidence and presenting it in a standardized format, published in The Cochrane Library (www.thecochranelibrary.com). The Cochrane Handbook for Systematic Reviews of Interventions contains methodological guidance for the preparation and maintenance of Cochrane intervention revie...
