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The Routledge Handbook of Translation and Sociology
The Routledge Handbook of Translation and Sociology is the first encyclopaedic presentation of the research into social aspects of translation and interpreting. It consists of thirty-five chapters contributed by forty experts in their respective fields of the sociology of translation. The Handbook traces the evolution of research into social aspects of translation and interpreting, explains the basics of the sociology of translation, offers an insight into studies of translation within sociology, shows the place translation and interpreting occupies among social functional systems and its interactions with social forces and practices. With global coverage spanning all inhabited continents, t...
Interactional Dynamics in Remote Interpreting
This collection introduces an innovative micro-analytical approach to interaction management in remote interpreting, offering new insights into our understanding of the conversational dynamics of remote dialogue interpreting. The book calls attention to the need for greater reflection on the impact of the increased use of remote interpreting via telephone and video link, particularly in light of the COVID-19 pandemic, on the already complex interactional dynamics of communication in dialogue interpreting settings. Featuring perspectives from both established and emerging scholars, the volume explores both the signals and mechanisms of interaction management and the effects of context in such...
Systematically Analysing Indirect Translations
This volume applies digital humanities methodologies to indirect translations in testing the concatenation effect hypothesis. The concatenation effect hypothesis suggests that indirect translations tend to omit or alter identifiably foreign elements and also tend not to identify themselves as translations. The book begins by introducing the methodological framework to be applied in the chapters that follow and providing an overview of the hypothesis. The various chapters focus on specific aspects of the hypothesis that relate to specific linguistic, stylistic, and visual features of indirect translations. These features provide evidence that can be used to assess whether and to what extent the concatenation effect is in evidence in any given example. The overarching aim of the book is not to demonstrate or falsify the veracity of the concatenation effect hypothesis or to give any definitive answers to the research questions posed. Rather, the aim is to pique the curiosity and provoke the creativity of students and researchers in all areas of translation studies who may never have considered indirect translation as relevant to their work.
AI Based Advancements in Biometrics and its Applications
This book delves into the history of biometrics, the different systems that have been developed to date, problems that have arisen from these systems, the necessity of AI-based biometrics systems, different AI techniques developed to date (including machine learning, deep learning, natural language processing, and pattern recognition), their potential uses and applications, security and privacy issues in AI-based Biometric systems, current trends in AI-based biometrics, and presents case studies of AI-based biometrics.
Appraisal and the Transcreation of Marketing Texts
This book contributes to growing debates on transcreation, applying an appraisal framework to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation and set out transcreation as an area of study in its own right. The volume charts the origins of the term "transcreation", emerging from the interplay of established concepts of translation, creation, localisation, and adaptation and ongoing debates on what should be transcreated and how. Using these dialogues as a point of departure, Ho outlines a way forward for transcreation research by advocating for the use of an appraisal framework, taken from work in systemic functional linguistics and employed...
