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Localizing Global Marketing Strategies: Emerging Research and Opportunities
Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.
Examining Cultural Perspectives in a Globalized World
Researchers are beginning to draw attention to the human side concerning the implications of the digital age. Cultural challenges faced by international virtual teams, management dilemmas relative to resource issues when dealing with cultural diversity, and human resource management challenges confronted by technical environments and nationally-qualified labor shortages are on the rise and need to be addressed as society enters a new era. Examining Cultural Perspectives in a Globalized World is a pivotal reference source that provides vital research on the promotion of new cultural models representative of the contemporary world and subject to digital transformation. While highlighting topics such as digital diversity, shared culture, and employee motivation, this publication explores increasing the relevancy of culture in the globalized 21st century as well as the methods of revising current HR management policies. This book is ideally designed for managers, human resources management, executives, sociologists, consultants, practitioners, industry professionals, researchers, academicians, and students.
CDC Yellow Book 2020
The definitive reference for travel medicine, updated for 2020 "A beloved travel must-have for the intrepid wanderer." -Publishers Weekly "A truly excellent and comprehensive resource." -Journal of Hospital Infection The CDC Yellow Book offers everything travelers and healthcare providers need to know for safe and healthy travel abroad. This 2020 edition includes: � Country-specific risk guidelines for yellow fever and malaria, including expert recommendations and 26 detailed, country-level maps � Detailed maps showing distribution of travel-related illnesses, including dengue, Japanese encephalitis, meningococcal meningitis, and schistosomiasis � Guidelines for self-treating common tr...
CDC Yellow Book 2018: Health Information for International Travel
An up-to-date, definitive guide to staying safe and healthy anywhere in the world. Completely updated for 2018 with expanded guidelines for Zika virus, cholera vaccine, and more.
Infectious Diseases and Conditions
The set contains 650 essays on all aspects of infectious diseases, including pathogens and pathogenicity, transmission, the immune system, vaccines, diagnosis, prevention, treatment, and social concerns such as bioterrorism. These essays will interest science and premedical students, students of epidemiology and public health, public library patrons, and librarians building collections in science and medicine.
The Postal Record
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When Chickenheads Come Home to Roost
“Morgan has given an entire generation of Black feminists space and language to center their pleasures alongside their politics.” —Janet Mock, New York Times bestselling author of Redefining Realness “All that and then some, Chickenheads informs and educates, confronts and charms, raises the bar high by getting down low, and, to steal my favorite Joan Morgan phrase, bounced me out of the room.” —Marlon James, Man Booker Prize–winning author of A Brief History of Seven Killings Still as fresh, funny, and ferociously honest as ever, this piercing meditation on the fault lines between hip-hop and feminism captures the most intimate thoughts of the post-Civil Rights, post-feminist,...
In The Court of Claims
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Prophets of the Hood
At once the most lucrative, popular, and culturally oppositional musical force in the United States, hip hop demands the kind of interpretation Imani Perry provides here: criticism engaged with this vibrant musical form on its own terms. A scholar and a fan, Perry considers the art, politics, and culture of hip hop through an analysis of song lyrics, the words of the prophets of the hood. Recognizing prevailing characterizations of hip hop as a transnational musical form, Perry advances a powerful argument that hip hop is first and foremost black American music. At the same time, she contends that many studies have shortchanged the aesthetic value of rap by attributing its form and content p...
Black Panther: World of Wakanda
The world building of Wakanda continues in a love story where tenderness is matched only by brutality! You know them now as the Midnight Angels, but in this story they are just Ayo and Aneka, young women recruited to become Dora Milaje, an elite task force trained to protect the crown of Wakanda at all costs. Their first assignment will be to protect Queen Shuri... but what happens when your nation needs your hearts and minds, but you already gave them to each other? Meanwhile, former king T'Challa lies with bedfellows so dark, disgrace is inevitable. Plus, explore the true origins of the People's mysterious leader, Zenzi. Black Panther thinks he knows who Zenzi is and how she got her powers - but he only knows part of the story! COLLECTING: BLACK PANTHER: WORLD OF WAKANDA 1-6
