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B2B Versus B2C Marketing - Major Differences Along the Supply Chain of Fast Moving Consumer Goods (FMCG)
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.
Partnership at work
Seminar paper from the year 2004 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,7 (A-), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Partnership at work has been stressed in the UK by the establishment of the TUC Partnership Institute in 2001. Furthermore the government provides support by the partnership at work fund. This work examines the chances of success of the partnership approach to employee relations by evaluating advantages and disadvantages to employees and employers and their representatives. Furthermore, a comparison to previous approaches to employee relations is carried out.
The U.S. Current Account Deficit - Whose Problem is It?
Seminar paper from the year 2004 in the subject Economics - International Economic Relations, grade: 1,7 (A-), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Since the beginning of the 1980s in almost every year the United States (US or USA) current account has shown a deficit. After a brief overview about the components of a country's current account this work provides an analysis of the US deficit's effects on the US economy. Furthermore it investigates effects on economies outside the US in order to verify whose problem it is.
Analysing Formal and Informal Management Development
Seminar paper from the year 2004 in the subject Business economics - Personnel and Organisation, grade: 2,7 (B-), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: Formal approaches to management development are inappropriate, say some advocates. This work provides a description and evaluation of formal and informal management development methods and their roles within management development programmes. In order to verify whether formal development is inappropriate this work supplies recommendations considering management development programmes with reference to critical success factors.
LIDL's Implementation of Discount Supermarkets in Sweden
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,9 (B+), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work provides an exemplified analysis of a company's internationalisation. The chosen example is a possible implementation of LIDL discount supermarkets in Sweden. The analysis encompasses an investigation of the external environment (PEST), a risk assessment and a consideration of market entry strategies. Furthermore it adds an identification of implications for the marketing mix and implications for organisational resources and management.
Die Bewertung von Unternehmen anhand fundamentaler Wertpapieranalyse
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Allgemeines, Note: 1,3, International Management School Malente GmbH (Internationale Betriebswirtschaftslehre), Sprache: Deutsch, Abstract: Dieses Werk definiert den Begriff fundamentale Wertpapieranalyse und fasst die Zielsetzung derselben zusammen. Es soll verständlich werden, in welchem Kontext zu anderen Bewertungs- und Analyseverfahren von Aktien und Unternehmen die fundamentale Wertpapieranalyse steht. Besonders die Unterschiede sollen deutlich werden. Weiterhin werden Anwendungsgebiete in ausgewählter Form erläutert, die die praktische Bedeutung der fundamentalen Wertpapieranalyse darlegen.
Die Bewertung von Unternehmen anhand fundamentaler Wertpapieranalyse
Studienarbeit aus dem Jahr 2003 im Fachbereich BWL - Allgemeines, Note: 1,3, International Management School Malente GmbH (Internationale Betriebswirtschaftslehre), Sprache: Deutsch, Abstract: Dieses Werk definiert den Begriff fundamentale Wertpapieranalyse und fasst die Zielsetzung derselben zusammen. Es soll verständlich werden, in welchem Kontext zu anderen Bewertungs- und Analyseverfahren von Aktien und Unternehmen die fundamentale Wertpapieranalyse steht. Besonders die Unterschiede sollen deutlich werden. Weiterhin werden Anwendungsgebiete in ausgewählter Form erläutert, die die praktische Bedeutung der fundamentalen Wertpapieranalyse darlegen.
Guinness World Records 2006
On the heels of its sell-out 50th Anniversary Edition, Guinness World Records delivers yet another outstanding collection of extraordinary facts and mind-blowing human achievements in every imaginable category. This edition includes Guinness's spectacular photos, plus an all-new Sports Reference section. Original.
Nouveau Paris Match
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