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The Employer Brand
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer bran...
Creating Passion Brands
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Auditors
Auditors : Market concentration and their role, second report of session 2010-11, Vol. 2: Evidence
The Yummy Hunter's Guide
For those of you who never thought there was such a thing as a delicious low-calorie food, you're in for a treat. For those of you who knew such foods existed, but were frustrated because you had to buy six bottles of dressing to find the one that tasted just OK, your salad days are just beginning! There are over 590 foods in 43 different categories. Yummy Hunters provide reviews of their submissions. Then Eric and I add our own reviews. These product reviews take the guesswork out of shopping for you. They will give you important insights into each food and will help you determine if the product is something you want to try for yourself and your family. This translates into saving time and money and pays off with delicious-tasting, low-cal products that make your dieting more enjoyable and ultimately more successful.
Conscious of Guilt
The extraordinarily intense novel Conscious of Guilt enters the mind of a man who has been pushed to the very limits. Seventy-year-old Eric Brand is a struggling pensioner living in London with his frail wife, Helen. The Brands are devastated when their son and daughter-in-law are brutally murdered by a gang. Helen collapses at the news and ends up in a coma. Consumed with rage and believing he has nothing to lose, Eric vows revenge. After weeks of frustration, he tracks the gang down and acquires a gun. Recognizing Eric's ruthlessness and seeming lack of conscience, Eric is approached by a man wanting him to become a contract killer. Will he be seduced by the siren call of the gun or will he regret what he has done in the name of vengeance? Will Eric feel Conscious of Guilt?
Thieves
Are you a thief? No? What if there was money? Lots of it. Stolen cash, loot, you get the ideabut lost by the thieves who stole it in the first place, the real thieves, the ones with the firearms. There it is, right there in front of you. Would it make youwonder? It sure makes Steve Hornby wonder. A once-was librarian now trying to make ends meet as a security guard, hes the misfit on the security crew and hes the guy on the spot when it all happens. Nerd, cynic, and despondent coward, hes not the man for this Thief capper. Or is he? After a lifetime of consummate failure, Steves perfected the fine art of the sincere untruth, the insincere apology, and the dodgy silence. Then again, committing a crime is one thing getting away with it is much more dangerous. Thieves a comedy of crime and conscience. And cash.
