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Building upon the fundamental principles of decision theory, Decision-Based Design: Integrating Consumer Preferences into Engineering Design presents an analytical approach to enterprise-driven Decision-Based Design (DBD) as a rigorous framework for decision making in engineering design. Once the related fundamentals of decision theory, economic analysis, and econometrics modelling are established, the remaining chapters describe the entire process, the associated analytical techniques, and the design case studies for integrating consumer preference modeling into the enterprise-driven DBD framework. Methods for identifying key attributes, optimal design of human appraisal experiments, data c...
Whether you are an engineer facing decisions in product design, an instructor or student engaged in course work, or a researcher exploring new options and opportunities, you can turn to Decision Making in Engineering Design for: Foundations and fundamentals of making decisions in product design; Clear examples of effective application of Decision-Based Design; State-of-the-art theory and practice in Decision-Based Design; Thoughtful insights on validation, uncertainty, preferences, distributed design, demand modeling, and other issues; End-of-chapter exercise problems to facilitate learning. With this advanced text, you become current with research results on DBD developed since the inception of The Open Workshop on Decision-Based Design, a project funded by the National Science Foundation.
Este livro apresenta uma pesquisa norteada pelo método Design Science Research, que, apoiado na tradição do próprio Design, objetiva contribuir para a base de conhecimento de fundamentos e metodologias. Teve como objetivo principal investigar, por meio da percepção visual dos consumidores, a Qualidade do Valor Ambiental Percebido em embalagens ecologicamente orientadas, considerando a correlação entre os aspectos visuais estéticos e a capacidade de influência destes para a avaliação das configurações. A seleção dos aspectos visuais estéticos é abordada como responsável por evocar interpretações para a comunicação visual acerca do valor ambiental agregado, sendo nesta p...
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