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Eight Domains of Phenomenology and Research Methods
Eight Domains of Phenomenology and Research Methods is a unique text that explains how the foundational literature representing our lifeworld experience aligns theory with research methods. Maintaining focus on the core problem of phenomenological investigations, the author strives to bridge theory with applied research by critically reviewing examples from the applied literature. With the extensive use of the foundational literature’s original voices, the book elaborates on how renowned scholars such as Husserl, Heidegger, and Sartre argued their ideas. A range of diverse voices is also explored through the perspectives of feminist and Black phenomenologists. The text then goes on to unpa...
The Theoretical Framework in Phenomenological Research
The Theoretical Framework in Phenomenological Research: Development and Application is an introduction to phenomenology in which the authors overview its origin, main ideas and core concepts. They show the application and relevancy of phenomenological tenets in practical qualitative research, as well as demonstrate how aligning theory and method enhances research credibility. In this detailed but digestible explanation of phenomenological theories, the authors explore the ideas of the main founders pertaining to the meaning of perceived reality and the meaning of being, and how these founders articulated their methodologies. In doing so, The Theoretical Framework in Phenomenological Research...
Global Place Branding Campaigns across Cities, Regions, and Nations
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Perspectives on Interculturality
The intercultural occurs in the space between two or more distinct cultures that encounter each other, an area where meanings are translated and difference is negotiated. In this volume, scholars from diverse disciplines reflect on the phenomenon of interculturality and on the theoretical and methodological frameworks of interpreting it
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Phenomenological Research Methods
In this volume, Clark Moustakas clearly discusses the theoretical underpinnings of phenomenology, based on the work of Husserl and others, and takes the reader step-by-step through the process of conducting a phenomenological study. His concise guide provides numerous examples of successful phenomenological studies from a variety of fields including therapy, health care, victimology, psychology and gender studies. The book also includes form letters and other research tools to use in designing and conducting a study.
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Phenomenology and Psychological Research
This book is both a theoretical justification of a phenomenological and human scientific approach to psychological research and a presentation of findings in the areas of cognitive, clinical, and social psychology.The book is important because it is the most sustained statement to date about a phenomenological approach to psychological research along with original findings to compare with mainstream psychology in crucial areas of psychology: cognitive, clinical, and social psychology.Phenomenology and Psychological Research is further clarification of the phenomenological approach to psychological research along with examples of application in four different content areas: learning and think...
Crafting Phenomenological Research
This is an accessible, concise introduction to phenomenological research in education and social sciences. Mark Vagle outlines the key principles for conducting this research from leading contemporary practitioners, such as van Manen, Giorgi, and Dahlberg. He builds on their work by introducing his post-intentional phenomenology, which incorporates elements of post-structural thinking into traditional methods. Vagle provides readers with methodological tools to build their own phenomenological study, addressing such issues as data gathering, validity, and writing. Replete with exercises for students, case studies, resources for further research, and examples of completed phenomenological studies, this brief book affords the instructor an easy entrée into introducing phenomenology into courses on qualitative research, social theory, or educational research.
