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¿Cómo innovar en mi modelo de los negocios? Esta es una pregunta frecuente de emprendedores y empresarios que enfrentan la rivalidad competitiva del mercado y la incertidumbre de un entorno que cambia cada vez con mayor velocidad. Y es frecuente encontrar textos que les sugieren recetas mágicas para que la innovación sea parte del día a día organizacional.
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will env...
Long considered a classic in Bolivia, Juan de la Rosa tells the story of a young boy's coming of age during the violent and tumultuous years of Bolivia's struggle for independence. Indeed, in this remarkable novel, Juan's search for his personal identity functions as an allegory of Bolivia's search for its identity as a nation. Set in the early 1800s, the novel is narrated by one of the last surviving Bolivian rebels, octogenarian Juan de la Rosa. Juan recreates his childhood in the rebellious town of Cochabamba, and with it a large cast of full bodied, Dickensian characters both heroic and malevolent. The larger cultural dislocations brought about by Bolivia's political upheaval are echoed ...
Over 500 splendid motifs, adapted from elegant brocades, include colorful block prints and woven designs inspired by nature — trees, leaves, flowers, buds, animals, and birds. This volume constitutes a superb, comprehensive sourcebook for artists, art historians, textile designers, needleworkers, fabric painters, and other craft enthusiasts.
The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. The problem, says internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee, is that marketing has not kept pace with the markets. In today's world, customers are scarce-not products-and classic marketing needs to be deconstructed, redefined, and broadened to reflect this new reality. Marketing Moves describes the next transformational imperative for marketing-and for any organization competing in our customer-ruled, technology-driven marketplace. It calls for a fundamental rethinking of corporate strategy to enable the ongoing ...
Esto es lo único que sí podemos controlar. - Podemos cambiar nuestra mentalidad en un segundo. - No tiene costo. Hacerlo es gratis. - El mundo responde, dándonos mejores resultados. En lugar de permitir que nuestra manera de pensar nos controle, aquí está nuestra oportunidad de determinar nuestro futuro. Nuestra primera sorpresa es que la naturaleza nos da una mentalidad negativa. Tenemos programas que le temen a todo. La naturaleza quiere que sobrevivamos. La supervivencia es buena, pero alcanzar nuestros objetivos es grandioso. ¿Y qué hay de los demás? ¿Pueden afectar nuestra forma de pensar? Por supuesto, si se los permitimos. Este libro nos da las herramientas para tomar el cont...
In this volume, anthropologists, art historians, fiber artists, and technologists come together to explore the meanings, uses, and fabrication of textiles in Mexico, Guatemala, Ecuador, Peru, and Bolivia from Precolumbian times to the present. Originally published in 1991 by Garland Publishing, the book grew out of a 1987 symposium held in conjunction with the exhibit "Costume as Communication: Ethnographic Costumes and Textiles from Middle America and the Central Andes of South America" at the Haffenreffer Museum of Anthropology, Brown University.
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Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
New techniques, improved understanding and changes in regulations relating to environmental analysis means that students, technicians and lecturers alike need an up-to-date guide to practical environmental analysis. This unique book provides detailed instructions for practical experiments in environmental analysis. The comprehensive coverage includes the chemical analysis of important pollutants in air, water, soil and plant tissue, and the experiments generally require only basic laboratory equipment and instrumentation. The content is supported by theoretical material explaining, amongst other concepts, the principles behind each method and the importance of various pollutants. Also includ...