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Engineering for Profit
A highly successful design engineer, who is also a marketeer, gives us the benefit of his years of experience in helping to market high-tech products profitably. A unique feature of the book is the Model Proposal-a detailed presentation of a marketing sequence on a successful bid effort, to assist you in developing a winning proposal. Strock outlines the role of each team player in getting a successful sales contract: the product designer, the customer, the marketing director, the engineer in a part-time marketing role (the marketeer), the proposal manager, and the service team. Engineering for Profit provides information for marketing such high-tech products and systems as airplanes, computers, electronic instruments, engines and turbines, satellites and other space vehicles, lasers, medical equipment, navigation systems, and numerous other devices. Two hypothetical companies, DACCO and WACKY, are used to illustrate specific examples of mistakes and corrective actions. Although there are no such companies as DACCO and WACKY, all the example mistakes and successes are real!
Hi-Tech Hi-Touch Branding
"There's branding and there's high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries & Ries Co-author, The 11 Immutable Laws of Internet Branding "The internet and e-commerce have inspired phenomenal changes in the business world, but at least one thing has remained constant: the importance of building a strong brand." Ed Zander President, Sun Microsystems, Inc. "Building a strong consumer brand has always been a monumental task. But, never more so than today, with the explosion of technology, innovation and communication. Paul Temporal has taken a...
Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry
The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant?In her book, Ultra High Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years."The days of complacency are over. Your competition is trying everything they can to take your market share. It's time to execute strategic marketing efforts." - Coleen Sterns Leith Ultra High Def Marketing provides the proven recipe necessary for start-ups to become industry leaders and to remain atop an ever-changing market. Stop settling for being profitable or competitive and think - Total World Domination.
Affiliate Marketing: An Ultimate Guide to Create a Thriving Online Business (The Beginner's Step by Step Guide to Making Money Online With Affiliate Marketing)
Affiliate marketing offers you a chance to start an online business with minimal capital. If you implement it successfully, you may add a few thousand dollars into your monthly income. This can give you the freedom to spend more time with your loved ones and do whatever it is you are truly passionate about. This can also provide you with the freedom to work from wherever your heart desires most. This book provides you with all the tips and strategies you need to start your business. It provides you with the fundamental skills and knowledge needed in internet marketing. It also teaches you the process on how to become an affiliate marketer and how to make your business a success. In this book...
Marketing High Technology
Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the b...
Brand Hijack: Marketing Without Marketing
Brand Hi Jack (Brand Hi?Jak?): Consumer Takeover (Synonym). The Consumer S Act Of Commandeering A Brand From The Marketing Professionals And Driving Its Evolution. Out Of Nowhere, A Brand Like Red Bull Or The Blair Witch Project Takes Off With Little Or No Conventional Marketing. How Do These Accidents Really Happen, And Why Do They Ultimately Succeed Or Fail? Welcome To Marketing Without Marketing: The Emergence Of The Hijacked Brand. Don T Let The All-Too-Clever Subtitle Fool You. Far From Representing The Absence Of Marketing, This Book Describes The Most Complex Sort Of Marketing Possible, As Well As The Least Understood. Brand Hijack Offers A Practical How-To Guide To Marketing That Fin...
