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"If you follow only a third of Jean's advice, you'll have a successful book." --Jeremy Tarcher, Publisher Jeremy P. Tarcher, Inc. "After Jean reworked my first draft, paperback rights sold for $137,000." --Timmen Cermak, M.D., author of A Time to Heal: The Road to Recovery for Adult Children of Alcoholics Mastering the craft and understanding the mechanics of writing self-help and how-to books is the key to getting publishers to take notice of your work. Now, in the first guide to writing self-help and how-to books, Jean Stine offers an insider's view of this growing genre. Her easy-to-follow program takes you step-by-step through the complete writing process. You'll learn the importance of: * Structure and Style * Clear, easy-to-understand exercises * Creating catchy and compelling titles, subtitles, and chapter headings * Using lists, charts, and graphs to maximum effect * Checklists and other interactive elements * Writing a proposal that sells * Negotiating permissions for quotations, photos, and illustrations * Preparing your manuscript for presentation to a publisher
The author shares his insights into the craft of writing and offers a humorous perspective on his own experience as a writer.
How and why do we spend so much time talking about forgotten books, books we've skimmed or books we've only heard about? In this mischievous and provocative book, Pierre Bayard contends that the truly cultivated person does not need to read books: understanding their place in our culture is enough.
THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 15 MILLION COPIES SOLD WORLDWIDE Transform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call. He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit...
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Captain Titus Oates, hero of the Antarctic, has been dead for nearly a century. But not in Sym's head. In there, he is her constant companion, her soul mate, her adviser. It is as if he walked out of the Polar blizzard and into her mind. In fact, if it were not for Titus, life might be as bleak a place as the Antarctic wilderness. When she is taken on a mystery expedition by her eccentric uncle Victor, Sym can't believe her luck. Destination Antarctica-the very place she's always wanted to visit. But Victor has other plans, more sinister than Sym could possibly imagine. Stranded in the most isolated part of the world with her trust in someone she comes to realize is a madman, she must find a way to avoid a gruesome fate. But what should a teenage girl do? Could it be that Titus, the one who perished in that very place, will be the means of her survival?
At Home with Books is a visual delight, a helpful resource, and an inspiration for every bibliophile with a growing home library. Includes professional advice on editing and categorizing your library; caring for your books; preserving, restoring, and storing rare books; finding out-of-print books; and choosing furniture, lighting, and shelving. Full-color photographs.
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
Fans of Maynard will be delighted to read his further adventures in bacon curing. The last of the traditionally-apprenticed bacon curers, the author regales and inspires his readers with tales of * visits from the health inspectors * his colourful customers and work colleagues * his tips on curing, smoking and selling * the burglaries, bungled deals and triumphs * his growing reputation in the field * travels to learn how to make parma ham and much more. This book is the same addictive concoction of humour, tragedy and plain common sense, told in Maynard's disarmingly frank manner.
In this comprehensive guide, Jill Sutherland offers practical and realistic advice, designed to take would be sandwich bar owners from idea, to opening. Packed with top tips, real-life examples, checklists and anecdotes, it provides a stage-by-stage guide to your first year, from the planning of your business, to it's opening and becoming established. You'll learn how to: - Develop and research your sandwich bar 'idea' - Write a professional business plan - Find the right shop unit, and fit it out - Decide on suppliers - Manage food hygiene and health and safety - Create your menu and source produce - Budget, forecast and manage cash flow - Launch and generate interest - Employ and manage staff.