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Daytime Radio Broadcasting, 1957
Examines local radio broadcasters' FCC petition for extended daytime hours.
The Working Press of the Nation
V.1 Newspaper directory.--v.2 Magazine directory.--v.3 TV and radio directory.--v.4 Feature writer and photographer directory.--v.5 Internal publications directory.
A Word from Our Sponsor
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a c...
