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The End of Advertising as We Know It
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Communication Network & Transmission Lines
The book is written for an undergraduate course on the Communication Network and Transmission Lines. It provides comprehensive explanation of four terminal symmetrical and asymmetrical networks, attenuators, filters, network synthesis, equalizers, transmission line theory and Smith chart. The book starts with explaining the symmetrical and asymmetrical four terminal networks which form the basis of attenuators and filters. Then book provides the detailed discussion of various types of attenuators and filters. The discussion of composite filters, lattice filter and crystal filter is also included in support. The book incorporates the discussion of Hurwitz polynomials and positive real functio...
Multifunctional Nanocarriers for Contemporary Healthcare Applications
Advances in technology permeates every aspect of life, including the healthcare system. Nanotechnology based systems have gained popularity based upon their promise, size, and other characteristics. Multifunctional Nanocarriers for Contemporary Healthcare Applications is a critical academic publication that explores advancements in nanostructured systems, applications of these systems in healthcare, and biomedical applications of these systems. Featuring coverage on a wide range of topics, such as hydrogels, controlled drug delivery systems, and nanomedicine, this book is geared toward researchers, students, and academicians seeking current research on advancements and applications of nanostructured systems in the healthcare industry.
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
Fish Cognition and Behavior
The study of animal cognition has been largely confined to birds and mammals; a historical bias which has led to the belief that learning plays little or no part in the development of behaviour in fishes and reptiles. Research in recent decades has begun to redress this misconception and it is now recognised that fishes exhibit a rich array of sophisticated behaviour with impressive learning capabilities entirely comparable with those of mammals and other terrestrial animals. In this fascinating book an international team of experts have been brought together to explore all major areas of fish learning, including: foraging skills Predator recognition Social organisation and learning Welfare and pain Fish Cognition and Behavior is an important contribution to all fish biologists and ethologists and contains much information of commercial importance for fisheries managers and aquaculture personnel. Libraries in universities and research establishments will find it an important addition to their shelves.
Wireless Sensor Networks
Because they provide practical machine-to-machine communication at a very low cost, the popularity of wireless sensor networks is expected to skyrocket in the next few years, duplicating the recent explosion of wireless LANs. Wireless Sensor Networks: Architectures and Protocols describes how to build these networks, from the layers of the
Pattern Formation in Zebrafish
Authored by leading experts in the field, this book provides the first comprehensive overview of the mechanisms of early patterning and morphogenesis in zebrafish. It summarizes the current knowledge and the key questions for the next decade of research.
PISA 21st-Century Readers Developing Literacy Skills in a Digital World
Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.
The rights and wrongs of zebrafish: Behavioral phenotyping of zebrafish
Animal models and tests have become increasingly important for biomedical research, enabling a better understanding of pathogenic pathways involved in various human disorders. Over the last decades, zebrafish (Danio rerio) have become a very popular model organism in biomedical research. Recently, this fish has entered the waters of neuroscience and biological psychiatry, quickly becoming an indispensable model species in this field. With a high genetic homology to humans (~75% based on coding regions), it is not surprising that humans and fish are very similar physiologically (and behaviorally). Therefore, it should not come as a surprise that zebrafish can be an excellent model of human ne...
Ultrafast Biophotonics
This book presents emerging contemporary optical techniques of ultrafast science which have opened entirely new vistas for probing biological entities and processes. The spectrum reaches from time-resolved imaging and multiphoton microscopy to cancer therapy and studies of DNA damage. The book displays interdisciplinary research at the interface of physics and biology. Emerging topics on the horizon are also discussed, like the use of squeezed light, frequency combs and terahertz imaging as the possibility of mimicking biological systems. The book is written in a manner to make it readily accessible to researchers, postgraduate biologists, chemists, engineers, and physicists and students of optics, biomedical optics, photonics and biotechnology.
