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Comunicarea politica prin Social Media si reactiile publicului online
Sistemele de comunicare politice au cunoscut o schimbare radicala a mecanismelor de functionare, odata cu dezvoltarea internetului, in general, si a Social Media, in particular. Daca in perioada incipienta a sistemelor clasice de comunicare politica, actantii principali ai diseminarii mesajului politic erau jurnalistii si politicieni, iar publicul nu avea mijloace de interactiune cu acestia, feedback-ul lor fiind intârziat sau chiar inexistent, in perioada Social Media, puterea de influenta a jurnalistilor si politicienilor a scazut considerabil, iar procesul comunicarii este dirijat de utilizatorii retelelor sociale, care personalizeaza mesajul politic, il distribuie si il dezbate, printr-...
Managerial Strategies and Solutions for Business Success in Asia
Globalization, sustainable development, and technological applications all affect the current state of the business sector in Asia. This complex industry plays a vital part in the overall economic, social, and political aspects of this region, as well as on a larger international scale. Managerial Strategies and Solutions for Business Success in Asia is an authoritative reference source for the latest collection of research perspectives on the development and optimization of various business sectors across the Asian region and examines their role in the globalized economy. Highlighting pertinent topics across an interdisciplinary scale, such as e-commerce, small and medium enterprises, and tourism management, this book is ideally designed for academics, professionals, graduate students, policy makers, and practitioners interested in emerging business and management practices in Asia.
Engendering Transformation
Gender relations in post-socialist countries Even more than 20 years after turning away from socialism, Eastern European and Central Asian states are still characterized by the regime change in the fields of work, politics, and culture. What are the effects and implications that this change has produced for gender relations in post-socialist countries? And what does this mean for the situation of women and men living there today? In this context gender relations are especially interesting since gender equality was perceived as a political goal and, moreover, a given reality in socialism. The articles in this volume show the changes as well as the stability of gender relations and power struc...
Entrepreneurship: Concepts, Methodologies, Tools, and Applications
Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.
Jurnalismul si comunicarea in epoca Noilor Media
Volumul de fata reprezinta o colectie de cercetari stiintifice publicate in reviste cotate international, realizate de doctoranzii in Stiintele Comunicarii, Tasente Tanase si Ciacu Nicoleta, studii care au fost realizate in perioada 2011-2013. Totodată, sunt incluse si o serie de studii realizate in colaborare cu lectorii universitari: Mihaela Sandu si Cristina Ariton-Gelan. Autorii isi propun prin aceasta lucrare sa umple un gol editorial in ceea ce priveste impactul noilor media in societatea romaneasca. Realitatea tehnologica, mereu schimbatoare face dificil demersul realizarii unor lucrari stiintifice care sa analizeze impactul noilor media in randul societatii. Lucrari dedicate acestui...
The Spectacle 2.0
Spectacle 2.0 recasts Debord's theory of spectacle within the frame of 21st century digital capitalism. It offers a reassessment of Debord’s original notion of Spectacle from the late 1960s, of its posterior revisitation in the 1990s, and it presents a reinterpretation of the concept within the scenario of contemporary informational capitalism and more specifically of digital and media labour. It is argued that the Spectacle 2.0 form operates as the interactive network that links through one singular (but contradictory) language and various imaginaries, uniting diverse productive contexts such as logistics, finance, new media and urbanism. Spectacle 2.0 thus colonizes most spheres of socia...
Decision Making in Social Sciences: Between Traditions and Innovations
This book explores several branches of the social sciences and their perspectives regarding their relations with decision-making processes: computer science, education, linguistics, sociology, and management. The decision-making process in social contexts is based on the analysis of sound alternatives using evaluative criteria. Therefore, this process is one that can be rational or irrational, and can be based on knowledge and/or beliefs. A decision-making process always produces a final decision, which may or may not imply prompt action, and increases the chances of choosing the best possible alternative. The book is divided into four main parts. The concepts covered in the first part, on c...
Exploring Communication through Qualitative Research
This volume offers an insight into contemporary communication studies, as seen through the lens of qualitative research. It presents existing studies on qualitative research, current research programs, and trends for future expansion of this methodological approach. It also offers a series of practical examples of applying methods and techniques of qualitative research, to teach readers about the social world and to answer pressing problems related to applied communication. In terms of research, the studies within the book use focus-group interviews, in-depth interviews, qualitative content analyses, critical discourse analyses, and dispositif analyses. The volume covers areas such as education, public relations, advertising, strategic communication, heritage and museum management and intercultural dialogue. It will be a useful aid for students of qualitative research in the social sciences and humanities, but also for professionals in the field of communication.
Applying Neuroscience to Business Practice
Neuroscience is a multidisciplinary research area that evaluates the structural and organizational function of the nervous system. When applied to business practices, it is possible to investigate how consumers, managers, and marketers makes decisions and how their emotions may play a role in those decisions. Applying Neuroscience to Business Practice provides theoretical frameworks and current empirical research in the field. Highlighting scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organizations, as well as emergent business and management techniques being developed from this research, this book is a pivotal reference source for researchers, managers, and students.
Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders
Effective leadership and management create significant impacts upon any organization in the modern business realm. To maintain competitiveness and success, those in leadership roles must develop new and dynamic initiatives to solve problems that arise. Comprehensive Problem-Solving and Skill Development for Next-Generation Leaders is a critical reference source for the latest academic research on the implementation of innovative qualities, strategies, and competencies for effective leadership and examines practices for determining solutions to business problems. Highlighting relevant coverage on facilitating organizational success, such as emotional intelligence, technology integration, and active learning, this book is ideally designed for managers, professionals, graduate students, academics, and researchers interested in research-based strategies for obtaining organizational effectiveness.
