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Business India
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Global Marketing Management
Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly u...
A New Passage to Modern India
India is one of the fastest developing nations in the world and has a celebrated past and recognize contributions in literature, science, mathematics, and various other fields of education. In spite of being the source and hub of engineers, doctors, and scientist, India is still struggling to keep its overall education index on par with the world's average statistics. It is quite unusual to see how a country's education growth and literacy levels inconsistently run parallel to its impressive economic growth. This book aims to spotlight the current landscape, variables contributing to the incongruity between economic and literacy growth as well as the major issues and challenges that hinder t...
India Today
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Collective Creativity for Responsible and Sustainable Business Practice
Over the years, irresponsible business practices have resulted in industrial waste, which is negatively impacting the environment. As a result, it is imperative to develop new solutions to reverse the damage. Collective Creativity for Responsible and Sustainable Business Practice is an authoritative reference source for the latest scholarly research on the elimination of environmental degradation through new discoveries and opportunities provided by collective creativity. Featuring extensive coverage across a range of relevant perspective and topics, such as sustainable business model innovation, social marketing, and education and business co-operatives, this comprehensive and timely publication is an essential reference source for business leaders, managers, academics, and community leaders seeking current research on sustainable management practices.
