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The Silver Market Phenomenon
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market," the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
Privacy and Capitalism in the Age of Social Media
This book explores commodification processes of personal data and provides a critical framing of the ongoing debate of privacy in the Internet age, using the example of social media and referring to interviews with users. It advocates and expands upon two main theses: First, people’s privacy is structurally invaded in contemporary informational capitalism. Second, the best response to this problem is not accomplished by invoking the privacy framework as it stands, because it is itself part of the problematic nexus that it struggles against. Informational capitalism poses weighty problems for making the Internet a truly social medium, and aspiring to sustainable privacy simultaneously means to struggle against alienation and exploitation. In the last instance, this means opposing the capitalist form of association – online and offline.
"In Search of …"
This collection of fifteen methodological texts by a group of thirty international youth and social researchers is a polyphony of scholarly voices advancing the field of qualitative inquiry in youth studies. The book homes in on ways of adapting, remixing and reconsidering qualitative methods in order to better serve youth researchers in the twenty-first century. The texts included in this collection offer honest and open accounts of searching for, assembling, testing, and rejecting creative, well-known, or unconventional techniques from various methodical homes. As is emphasized in the title, this is not so much an overview as an inquiry into conducting youth research in an environment that is constantly transforming. Researchers are always seeking out the best ways to capture and (co)-produce meaning that can be used for the greater good. This book offers fresh interpretations of, and feedback on, inventive combinations of methods, research questions and theoretical frameworks. It will be of interest to all who work in youth studies and sociology, and particularly useful to postgraduate students, junior scholars, and established researchers seeking to branch out into new terrain.
Is There a Home in Cyberspace?
How does the availability of the internet alter migrants' everyday lives and senses of belonging? Drawing on the empirical case study of Paraguayan migrants, this book explores the interrelation of media and migration practices and sheds light on cultural meanings of digital media, shifting senses of belonging and emerging global forms of living together.
Foundations of Pragmatics
Open publication Opening the 9-volume-series Handbooks of Pragmatics, this handbook provides a comprehensive overview of the foundations of pragmatics. It covers the central theories and approaches as well as key concepts and topics characteristic of mainstream pragmatics, i.e. the traditional and most widespread approach to the ways and means of using language in authentic social contexts. The in-depth articles provide reliable orientational overviews useful to researchers, students, and teachers. They are both state of the art reviews of their topics and critical evaluations in the light of subsequent developments. Topics are thus considered within their scholarly context and also critical...
The Discursive Interview
This book deals with the Discursive Interview, a qualitative interview method originally developed for the recording and reconstruction of social patterns of interpretation. The central methodological assumptions are explained and all methodological steps of this comprehensive research method are outlined (in particular sampling, guideline development, interviewing, reconstructive analysis, typing, quality assurance). Particular emphasis is placed on the role of questions and questioning techniques, because these are of central importance for uncovering patterns of interpretation. The content Interpretive patterns and interpretive pattern analysis ● Theoretical and methodological basic assumptions of the discursive interview ● Data collection with discursive interviews ● On the evaluation of discursive interviews ● Quality assurance with the discursive interview The author Dr. Carsten G. Ullrich holds the professorship for methods of qualitative social research at the Faculty of Education at the University of Duisburg-Essen.
Understanding the Self and Others
How do we, as human beings, come to understand ourselves and others around us? This question could not be more timely or pertinent to the issues facing humankind today. At the heart of many of our world’s most troubling political and social problems lies a divergence, and sometimes a sharp contradiction, in perspectives between nations and cultural groups. To find potential solutions to these seemingly intractable divides, we must come to understand what both facilitates and hinders a meaningful exchange of fundamental ideas and beliefs between different cultural groups. The discussions in this book aim to provide a better understanding of how we come to know ourselves and others. Bringing...
Humanities and Option for the Poor
The concept of a preferential option for the poor calls for a special attention to the weakest members of a particular society. Such an option is a challenge for the ethics of science as well. How can we pursue an "option for the poor" in the humanities? Can we do that without generating "ideologies"? This volume gives an account of these questions. Representatives of sociology, religious studies, law, economics, theology, history and philosophy try to answer this question. It is manifest that the discussion of an option for the poor is also a matter of intellectual integrity.
European Muslim Antisemitism
Antisemitism from Muslims has become a serious issue in Western Europe, although not often acknowledged as such. Looking for insights into the views and rationales of young Muslims toward Jews, Günther Jikeli and his colleagues interviewed 117 ordinary Muslim men in London (chiefly of South Asian background), Paris (chiefly North African), and Berlin (chiefly Turkish). The researchers sought information about stereotypes of Jews, arguments used to support hostility toward Jews, the role played by the Middle East conflict and Islamist ideology in perceptions of Jews, the possible sources of antisemitic views, and, by contrast, what would motivate Muslims to actively oppose antisemitism. They also learned how the men perceive discrimination and exclusion as well as their own national identification. This study is rich in qualitative data that will mark a significant step along the path toward a better understanding of contemporary antisemitism in Europe.
Soft Power
This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in intern...
