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520 Entrepreneurship and New Venture Management is an entry level text for students introduced to entrepreneurship for the first time.
This guide will assist entrepreneurs and those involved with business and management to learn how toplan, manage, expand, and make a success of their business endeavours.
A step-by-step guide which can be used by a prospective entrepreneur to create a new venture from a viable business idea. The theoretical aspects and practical applications are dealt with, and guidelines are given as to how to manage the business and plan for growth. Information is also provided on how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan: marketing; financial; operational; production; management; and legal aspects.
The papers included in this book were taken from the proceedings of the University of Johannesburg, Faculty of Management, Department of Entrepreneurship, 2010, Entre- preneurship Training, Education and Job Creation Conference. These papers address some of the issues in terms of entrepreneurship training, education and job creation.
Classified list with author and title index.