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How to Market Books
'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.
If I Only Had Time
Lost in the imaginary landscapes of novels and films, 22-year-old Simon Bebler learns that he is terminally ill and has at best a year to live. Now the young student wants to cram everything life has to offer into this radically reduced lifespan. Inclined to see himself in the roles of fictional heroes, he begins to live out all the stories he has read or seen on film and experience every mental and physical state a man can experience – good and bad, moral and immoral. He refuses to die feeling he has been robbed of life, so he decides to enact it with real dramatic suspense. But once the drama is set up, it quickly escapes his control and he is faced with the question of whether he can remain the hero of his adventures or sooner or later become their victim. He finds himself amidst unusual happenings in New York where he meets extraordinary people, among them Al Pacino, Woody Allen, Uma Thurman... Are they real or simply doppelgängers? The narrative merry-go-round of this philosophical thriller poses questions faster than Flisar’s characters can handle, let alone answer...
The Novel and Europe
This book examines the ways in which fiction has addressed the continent since the Second World War. Drawing on novelists from Europe and elsewhere, the volume analyzes the literary response to seven dominant concerns (ideas of Europe, conflict, borders, empire, unification, migration, and marginalization), offering a ground-breaking study of how modern and contemporary writers have participated in the European debate. The sixteen essays view the chosen writers, not as representatives of national literatures, but as participants in transcontinental discussion that has occurred across borders, cultures, and languages. In doing so, the contributors raise questions about the forms of power operating across and radiating from Europe, challenging both the institutionalized divisions of the Cold War and the triumphalist narrative of continental unity currently being written in Brussels.
Modern Albania
In the early 1990s, Albania, arguably Europe’s most closed and repressive state, began a startling transition out of forty years of self-imposed Communist isolation. Albanians who were not allowed to practice religion, travel abroad, wear jeans, or read “decadent” Western literature began to devour the outside world. They opened cafés, companies, and newspapers. Previously banned rock music blared in the streets. Modern Albania offers a vivid history of the Albanian Communist regime’s fall and the trials and tribulations that led the country to become the state it is today. The book provides an in-depth look at the Communists' last Politburo meetings and the first student revolts, t...
The Mountains of Romania
This guide describes 27 short treks of 2-6 days and 10 day walks in the mountains of Romania. Although there is a slight focus on Transylvania, most of the main massifs are included, with chapters covering the Mountains of Maramures, the Eastern Carpathians, the mountains around Brasov, the Fagara?, the region between the Olt and the Jiu, the Retezat, the mountains of Banat and the Apuseni. Also included is an ascent of Moldoveanu, Romania's highest peak at 2544m. There is a wealth of advice to help you plan your trip and organise the logistics of your walk or trek. Some routes avail of the network of mountain huts; others offer opportunities to camp in attractive wild locations. Overviews a...
Battle Songs
An early novel from the masterful Drndic, Battle Songs is an intimate, ferocious account of her years spent as a refugee in Canada during the Yugoslav Wars In the 1990s, the unnamed narrator of Battle Songs leaves Yugoslavia with her daughter Sara to Toronto to start a new life. They, along with other refugees, encounter a new country but not a new home. Book editors sell hotdogs, mathematicians struggle to get by on social security, violinists hawk cheap goods on the street. Years after arriving in Canada, when she thinks no one can hear her, Sara still sings in the shower: What can we do to make things better, what can we do to make things better, la-la-la-la. In true Drndic style, the nov...
Through the roadblocks
Edited by Denise Robinson, "Realities in raw motion" presents a selection of texts from the conference held on 23 - 25 November 2012at the Cyprus University of Technology.
Journal of Romanian Studies
The biannual, peer-reviewed Journal of Romanian Studies, jointly developed by The Society for Romanian Studies and ibidem Press, examines critical issues in Romanian studies, linking work in that field to wider theoretical debates and issues of current relevance, and serving as a forum for junior and senior scholars. The journal also presents articles that connect Romania and Moldova comparatively with other states and their ethnic majorities and minorities, and with other groups by investigating the challenges of migration and globalization and the impact of the European Union. Issue No. 6 is a Special Issue on Communication, guest-edited by Raluca Radu and Ioana Coman. It contains contributions by Radu Silaghi-Dumitrescu, Lucian-Vasile Szabo, Alla Rosca, Marius Dragomir, Dumitrița Holdiș, Cristina Lupu, Manuela Preoteasa, Marian Voicu, Antonio Momoc, Onoriu Colăcel, Tibori Szabo Zoltan, Andrei Richter, Paolo Mancini, Anca Șincan, Roland Clark, Dana Domsodi, R. Chris Davis.
Thinking of Questions
This is not a conventional book. It is designed to stimulate and challenge all people who are curious to find out about the world they inhabit and their place within it. It does this by suggesting questions and lines of questioning on a wide range of topics. The book does not provide answers or model arguments but prompts people to create their own questions and a reading log or journal. To this end, almost all questions have a list of books or articles to provide a starter for stimulating further reading. Once you start, you will be hooked! Never stop questioning.
Nordic, Central, and Southeastern Europe 2023–2024
The World Today Series: Nordic, Central, and Southeastern Europe is an annually updated presentation of each sovereign country in Nordic, Central and Southeastern Europe, past and present. It is organized by individual chapters for each country and presents a complete and authoritative overview of each region’s geography, people, history, political system, constitution, parliament, parties, political leaders, and elections. The combination of factual accuracy and up-to-date detail along with its informed projections make this an outstanding resource for researchers, practitioners in international development, media professionals, government officials, potential investors and students. Now in its 21st edition, the content is thorough yet perfect for a one-semester introductory course or general library reference. Available in both print and e-book formats and priced low to fit student and library budgets.
