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SOCRATES
This issue of Socrates has been divided into three sections. The first section is Language & Literature- Persian. The paper authored by Nazia Jafri critically analyses the novel Gunah-e-Muqaddas. This novel represents the Political and social situation in Iran during the Pahlavi. The second section of this issue is Philosophy. The Paper authored by Olivera Z. Mijuskovic, critically analyses Aristotle's concept of the State. The word policy comes from the ancient Greek word "polis" and from it created another word "politeia" which refers to a lifestyle and "a general thing of all citizens". "Bios politikos" or practical life was related to life in community with other people. The definition o...
Marketing Library and Information Services
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
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