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Strategic Operations Management
This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.
The Cambridge Handbook of Linguistic Code-switching
Code-switching - the alternating use of two languages in the same stretch of discourse by a bilingual speaker - is a dominant topic in the study of bilingualism and a phenomenon that generates a great deal of pointed discussion in the public domain. This handbook provides the most comprehensive guide to this bilingual phenomenon to date. Drawing on empirical data from a wide range of language pairings, the leading researchers in the study of bilingualism examine the linguistic, social and cognitive implications of code-switching in up-to-date and accessible survey chapters. The Cambridge Handbook of Linguistic Code-switching will serve as a vital resource for advanced undergraduate and graduate students, as a wide-ranging overview for linguists, psychologists and speech scientists and as an informative guide for educators interested in bilingual speech practices.
Systems Analysis and Design
This textbook gives a hands-on, practical approach to system analysis and design within the framework of the systems development life cycle. The fifth edition now includes an additional CD-ROM.
Principles and Practice of Social Marketing
This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.
Теорія і практика перекладу (аспектний переклад). [англ.].
У пропонованому підручнику висвітлюється широке коло питань теорії та практики відтворення мовних одиниць і явищ лексикологічного і граматичного аспектів англійської й української мов. У теоретичній частині дохідливо англійською мовою викладаються короткі відомості про існуючі типи і види перекладу, про історію розвитку принципів перекладу в Західній Європі та в Україні вп...
Measure What Matters
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
COVID-19 Pandemic - E-Book
Providing a broad, global view of all aspects related to preparation for and management of SARS-CoV2, COVID-19 Pandemic: Lessons from the Frontline explores and challenges the basis of knowledge, the transmission of information, and the preparation and epidemiology tactics of healthcare systems worldwide. This timely and provocative volume presents real-world viewpoints from leaders in different areas of health management, who address questions such as: What will we do differently if another pandemic comes? Have we learned from our mistakes? Can we do better? This practical, wide-ranging approach also covers the problem of contrasting sources, health system preparedness, effective preparatio...
Explicit Instruction
Explicit instruction is systematic, direct, engaging, and success oriented--and has been shown to promote achievement for all students. This highly practical and accessible resource gives special and general education teachers the tools to implement explicit instruction in any grade level or content area. The authors are leading experts who provide clear guidelines for identifying key concepts, skills, and routines to teach; designing and delivering effective lessons; and giving students opportunities to practice and master new material. Sample lesson plans, lively examples, and reproducible checklists and teacher worksheets enhance the utility of the volume. Purchasers can also download and print the reproducible materials for repeated use. Video clips demonstrating the approach in real classrooms are available at the authors' website: www.explicitinstruction.org. See also related DVDs from Anita Archer: Golden Principles of Explicit Instruction; Active Participation: Getting Them All Engaged, Elementary Level; and Active Participation: Getting Them All Engaged, Secondary Level
Teaching Problem Solving
Authors address mathematical problem solving, why it is so important, and how to make it part of the mathematics program.
Assessing Vocabulary
This volume presents a framework that expands the traditional concept of a vocabulary test.
