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Social Influence
When do we want people to agree with us and when do we not want people to agree with us? How can we convince someone that their views are wrong? Such questions are raised by SOCIAL INFLUENCE. This milestone text provides both a straightforward introduction to the topic of social influence for the beginning student and a sophisticated theoretical analysis of social influence processes for the more knowledgeable reader. The author summarizes a vast literature, integrating many differing views on social influence in a coherent and meaningful pattern. He reevaluates and reinterprets the findings of many classic studies, into an integrative self-categorization theory, which may resolve many inconsistencies in the literature and account for a diverse set of social influence phenomena.
The Psychology of the Social Self
Leading theoreticians and researchers present current thinking about the role played by group memberships in people's sense of who they are and what they are worth. The chapters build on the assumption, developed out of social identity theory, that people create a social self that both defines them and shapes their attitudes and behaviors. The authors address new developments in the theoretical frameworks through which we understand the social self, recent research on the nature of the social self, and recent findings about the influence of social context upon the development and maintenance of the social self.
Political Psychology
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
