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In today’s noisy marketplace, it’s crucial you find ways to get noticed. But do you shy away from the spotlight for fear of feeling like an idiot or looking like a show-off? Do you see others out there, attracting the kind of attention you wish you could get? If so, you need to Make Yourself a Little Bit Famous! Jam-packed with stories, advice, case studies and encouragement, Penny shares pro-tips on: getting on TV and radio and acing your appearances, bossing it as a speaker and when you present to people, shining when you take part in or chair a panel discussion. If you want to be a best-kept secret, then step away from this book. But if you recognise the value of raising your profile for your business or career, then step up – because now is the right time for you to make yourself a little bit famous.
This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do: • What does it take to succeed as a coach? How long does it take? • Why it matters to get practice clients and where to find them • Why is it so important to think like a buyer rather than like a seller? • What can you charge? • How do you make yourself distinctive in a crowded market? • What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time? • How can you exploit social media? • ...
CONTENTS: Part 1 - Successful Seminar Selling - How To Plan, Prepare and Market Your Events 1.1 Problems Facing Small Businesses 1.2 The Need to Change and Adapt 1.3 The Benefits of Seminar selling 1.4 Planning Your Seminars and Workshops 1.5 The Golden Rules of Marketing Your Seminars 1.6 Offline and online marketing and promotion 1.7 How to Dramatically Increase Your Profits from Seminars 1.8 How to Create Information-Based Products - Quickly Part 2 - Getting Your Business Message Across with Impact, Power and Authority 2.1 Presentation is Everything 2.2 Confidence 2.3 Clarity 2.4 Conviction 2.5 Connection Part 3 - What Happens Next? 3.1 Getting Feedback 3.2 Following Up Afterwards to Maximize Sales and Profits. Some Final Thoughts.
Want to sharpen your mathematical wits? If so, then Mathematical Conundrums is for you. Daily Telegraph enigmatologist, Barry R. Clarke, presents over 120 fiendish problems that will test both your ingenuity and persistence. Between these covers are puzzles in geometry, arithmetic, and algebra (there is even a section for computer programmers). And, for the smartest readers who wish to stretch their mind to its limits, a selection of engaging logic and visual lateral puzzles is included. Although no puzzle requires a greater knowledge of mathematics than the high school curriculum, this collection will take you to the edge. But are you equal to the challenge? Features High-school level of ma...
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This book equips executives to give compelling and clear presentations. And it's all down to presence. There are three critical areas - what you say, how you use your body and your mindset. The rich blend of tools, tips and expert advice will help you become a consistently outstanding communicator.
Self-proclaimed rock historians will delight in the scope and detail of this all-inclusive encyclopedia of Pink Floyd. A close study of each album is accompanied by an exhaustive listing of their songs, cover art, production credits, recording and sales information, and U.S. and U.K. release dates. The promotional art of each concert and tour is also provided, along with details on independent solo concerts and albums produced by individual band members, six appendices providing the dates of every performance arranged in chronological order, and an equipment appendix describing the make and model of every Pink Floyd amplifier, guitar, and cymbal since the band's creation. This new edition features thousands of new band-related facts and a bonus CD featuring a rare version of "Interstellar Overdrive" and tracks from the British sci-fi band Hawkwind.