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Marketing
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Foundations of Aviation Law
Foundations of Aviation Law is an easy-reading general primer into the often complex world of aviation law, written for aviation students as well as legal professionals who are looking for broad-based, introductory coverage of the subject. The text begins with basic legal concepts that build a foundation for in-depth exploration of aviation-specific subject matter. This allows the instructor to utilize one text in situations where a basic foundation in law is required before moving into aviation law specifics. It includes citations to relevant and key court decisions that provide a solid underpinning for the student of aviation law. The book is divided into six general categories, with fifteen relevant sub-chapters, allowing focused learning into particular areas of law. Throughout it features chapter summaries, key word indices and review questions. The design easily allows instructors to develop syllabi that spotlight the specific area of law that they are interested in exploring, providing comprehensive coverage of both traditional introductory legal concepts and topical aviation subject matter.
The Marketing Book
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Marketing Management
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
It's the People
Adrian Pagdin introduces a leadership life cycle, packed with practical tools and tips, stories and illustrations. It's the people captures four years of experiences delivering change initiatives, leading and managing stakeholders across Europe, the Middle East and North America. This is a must have book for project and change professionals looking at new ways of working.
The Marketing Book
Taking into account the emergence of new subjects and authorities, the editors have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.
Minutes
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Church Advertising, Public Relations and Marketing in Twentieth-Century America
This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.
Teaching and the Case Method
This third edition of Teaching and the Case Method is a further response to increased national and international interest in teaching, teachers, and learning, as well as the pressing need to enhance instructional effectiveness in the widest possible variety of settings. Like its predecessors, this edition celebrates the joys of teaching and learning at their best and emphasizes the reciprocal exchange of wisdom that teachers and students can experience. It is based on the belief that teaching is not purely a matter of inborn talent. On the contrary, the knowledge, skills, and attitudes that make for excellence in teaching can be analyzed, abstracted, and learned. One key premise of Teaching and the Case Method is that all teaching and learning involve a core of universally applicable principles that can be discerned and absorbed through the study and discussion of cases.
Ordeal by Hunger
“Compulsive reading—a wonderful account, both scholarly and gripping, of a horrifying episode in the history of the west.” —Arthur M. Schlesinger Jr. The tragedy of the Donner party constitutes one of the most amazing stories of the American West. In 1846 eighty-seven people—men, women, and children—set out for California, persuaded to attempt a new overland route. After struggling across the desert, losing many oxen, and nearly dying of thirst, they reached the very summit of the Sierras, only to be trapped by blinding snow and bitter storms. Many perished; some survived by resorting to cannibalism; all were subjected to unbearable suffering. Incorporating the diaries of the survivors and other contemporary documents, George Stewart wrote the definitive history of that ill-fated band of pioneers; an astonishing account of what human beings may endure and achieve in the final press of circumstance.
