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Developing and Branding the Fashion Merchandising Portfolio
A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandising Portfolio is a guide to creating a portfolio and brand for yourself that will stand out. Portfolios provide immediate visual evidence of what you can do, and they communicate hands-on experience more explicitly than a résumé can on its own. Whether you're interested in design, product development, buying, textile design, or trend forecasting, this book provides activities to help you identify and focus your skills. Step-by-step instructions demonstrate how to gather examples of your work, how to choose a design and layout, and ways to incorporate drawings, sketches, and CAD-generated material into a consistent, streamlined portfolio that reflects your personality. User friendly and above all visual, this is the guide for creating a portfolio that will get you hired-and keep your career on track.
Apparel Quality Lab Manual
This student lab manual reinforces the chapter content and lecture material from Apparel Quality, but may also be used as a standalone product in conjunction with another apparel quality textbook. With more than 30 hands-on lab activities and projects to enhance learning, the lab manual offers a greater understanding of quality issues that arise with apparel production and end use. Designed for courses that emphasize textile testing or offer a laboratory component, Apparel Quality Lab Manual includes supply lists; extensive reference tables; assignments for analyzing products, testing and evaluating materials and garments; project sheets for product comparison testing; worksheets to record data; directions for mounting specimens after testing; and templates for cutting specimens. Students will be actively engaged in their learning and participate in determining the quality level of apparel products, allowing them to simulate how apparel products are analyzed in the industry.
Apparel Production Management and the Technical Package
In today's global apparel industry, garments that are designed domestically are often manufactured overseas. The technical package, a series of forms that define a garment's specifications, is critical to ensuring that a particular style is executed correctly and in the most cost- and time-efficient manner possible. Apparel Production Management and the Technical Package presents the basics of production management and provides clear instructions for creating each component of a production package.
Understanding Aesthetics for the Merchandising and Design Professional
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.
Technical Sourcebook for Designers
This comprehensive compilation presents technical design processes and industry standards that reflect current apparel production and manufacturing practices. The authors provide a holistic perspective of the role of technical design in apparel production, including such considerations as selection of fabrics, finding seasonal fashion trends, garment construction, and fit evaluation, all in the context of meeting the needs of the target consumer with cost-effective decisions.
Patternmaking for Menswear
Patternmaking for Contemporary Menswear is the most current, comprehensive and user-friendly book for men's patternmaking--an essential resource for students, educators, and industry professionals.
Basics Fashion Management 01
Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates
Guide to Fashion Entrepreneurship
A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
Fashion Branding
'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Case Studies in Merchandising Apparel and Soft Goods
An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
