Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer-Brand Relationships
The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline. While marketing research has a long tradition in the study of business relationships between manufacturers and suppliers and buyers and sellers, attention in the past decade has expanded to the relationships that form between consumers and their brands (such as products, stores, celebrities, companies or countries). The aim of this book is to advance knowledge about consumer-brand relationships by disseminating new research that pushes beyond theory, to applications and practical implications of brand relationships that businesses can apply to their own marketing strategies. With contributions from an impressive array of scholars from around the world, this volume will provide students and researchers with a useful launch pad for further research in this blossoming area.
The Zombie Movie Encyclopedia
Zombies are cautionary forms of humankind's most universally cherished ideal--life after death. Ragged, ill-spoken, rotting zombies (or the post-dead) seem socially awkward beside the more popular and aristocratic undead, like Count Dracula. The humble zombie remains, for the most part, unappreciated and unacknowledged--until now. The first exhaustive historical overview of zombie films, this book's lengthy entries evaluate more than 200 movies from 16 countries over a 65-year period from the early 1930s to the late 1990s. It covers everything from large studio films to backyard videography, and touches on memorable television episodes and miscellaneous shorts. An introduction traces the evolution of the genre and interprets the broader significance of the zombie in contemporary Western mythology.
Legal Translation and Court Interpreting: Ethical Values, Quality, Competence Training
This multidisciplinary volume offers a systematic analysis of translation and interpreting as a means of guaranteeing equality under the law as well as global perspectives in legal translation and interpreting contexts. It offers insights into new research on • language policies and linguistic rights in multilingual communities • the role of the interpreter • accreditation of legal translators and interpreters • translator and interpreter education in multiple countries and • approaches to terms and tools for legal settings. The authors explore familiar problems with a view to developing new approaches to language justice by learning from researchers, trainers, practitioners and po...
A Network of Converso Families in Early Modern Toledo
The lives of Toledan Jewish families are traced from the time of the Inquisition through seventeenth-century Spain
Nie czas na miłość
Czasem miłość uderza nas w najmniej sprzyjających okolicznościach. Doskonale wiedzą o tym Jasmina i Dragan. Uczucie połączyło ich w trakcie wojny na Bałkanach. Ona Chorwatka, on Serb – to nie miało prawa się zdarzyć! Na przeszkodzie staje polityka i rodziny po dwóch stronach barykady. Zakochani nie tracą jednak wiary w szczęśliwe zakończenie. Na duchu podnosi ich pasja do kultury i teatru. Czy to wystarczy, by przetrwać? „Nie czas na miłość" to nie tylko historia trudnej miłości. To także opowieść o tym, jak bałkańska rzeczywistość lat 90. diametralnie różniła się od tej, którą przeżywaliśmy w Polsce. Agnieszka Walczak-Chojecka – (ur. 1986) polska...
Wie die Zeit vergeht – APARIUZ XXV
Der XXV. Jubiläumsband der Schriftenreihe APARIUZ steht unter dem Leitthema «Wie die Zeit vergeht». In elf Beiträgen reflektieren Nachwuchsforschende der Universität Zürich aktuelle Themen zur Temporalität in der Rechtswissenschaft. Die Beiträge analysieren neue Herausforderungen, zeigen historische Entwicklungen auf, fragen, ob die bekannten Lösungen noch zeitgemäss sind, und ordnen zeitliche Abläufe von Verfahren ein. Abgerundet wird der Band durch zwei Gastbeiträge.
