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Business Communication by Sanjay Gupta, Jay Bansal
An excellent book for commerce students appearing in competitive, professional and other examinations. Business Communication (Compulsory Course) Objective: To equip students of the B. Com. (Hons.) course effectively to acquire skills in reading, writing, comprehension, as also to use electronic media for Business Communication. Unit 1:- Nature of Communication Process of Communication, Types of Communication (Verbal & Non Verbal), Importance of Communication, Different forms of Communication. Barriers to Communication Causes, Linguistic Barriers, Psychological Barriers, Interpersonal Barriers, Cultural Barriers, Physical Barriers, Organizational Barriers. Unit 2:- Business Correspondence : ...
Advertising Management by Jay Bansal (SBPD Publications)
1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.
Refractive Lens Exchange
Permanent surgical treatment for presbyopia remains the hereto unconquered “last frontier” in anterior segment surgery. Over the years, continuing innovations like Phaco, Radial Keratotomy, LASIK, and premium intraocular lenses have pushed toward this ultimate goal, but now anterior segment surgery is closer than ever with the advent of modern laser-assisted presbyopic lens implantation. Let Refractive Lens Exchange: A Surgical Treatment for Presbyopia, the first book of its kind, be your guide to this fifth wave of innovation in the surgical treatment of presbyopia. Dr. Ming X. Wang, MD, PhD, joined by Associate Editor Dr. Tracy S. Swartz, OD, MS, FAAO and more than 30 expert contributo...
The Girl with the Seven Lives
Twenty-five-year-old Devi has been kidnapped. She is now being held hostage in a dimly-lit basement by a masked gunman who is threatening to shoot her dead unless she reveals her entire life story and confesses to all the crimes he is accusing her of. To add to her terror, he is putting her life up for an online auction, where the highest bidder will determine her fate. With her very existence hanging in the balance, Devi proceeds to give her captor ‘a confession to beat all confessions’, while simultaneously engaging in a high-stakes battle of wits and endurance against impossible odds. Thus commences an enthralling odyssey through the heart and soul of modern India, as over the course ...
Mastering Refractive IOLs
The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.
Accountancy Class XI by Dr. S. K. Singh, Shailesh Chauhan
1. Introduction to Accounting, 2. Basic Accounting Terms/Terminology, 3. Theory Base of Accounting : Accounting Principles—Fundamental Assumptions or Concepts, 4. Accounting Standards and IFRS, 5. Double Entry System, 6. Process and Bases of Accounting, 7. Origin of Transactions : Source Documents and Vouchers, 8. Accounting Equation, 9. Rules of Debit and Credit, 10. Recording of Business Transactions : Books of Original Entry—Journal, 11. Ledger, 12. Special Purpose (Subsidiary) Books (I) : Cash Book, 13. Special Purpose (Subsidiary) Books (II), 14. Bank Reconciliation Statement, 15. Trial Balance and Errors, 16. Depreciation, 17. Provisions and Reserves, 18. Accounting for Bills of Exchange, 19. Rectification of Errors, 20. Capital and Revenue Expenditures and Receipts, 21. Financial Statements/Final Accounts (Without Adjustment), 22. Final Accounts (With Adjustment), 23. Accounts from Incomplete Records or Single Entry System, 24. Accounting for Not-for-Profit Organisations, Computer in Accounting 1. Introduction to Computer and Accounting Information System (AIS), 2. Applications of Computer in Accounting, 3. Accounting and Database System. Project Work.
LEARN TO SAY “NO” WITHOUT FEELING GUILTY
Discover the power of saying "NO" without feeling guilty! In this revolutionary book, you will be guided through a journey of self-awareness and empowerment. You will learn how to set healthy boundaries in your personal and professional relationships, an essential skill that can significantly improve your overall well-being. Have you ever felt guilty or distressed about disappointing others when you say "no"? This book explores the importance of setting healthy boundaries and the reasons why people have a hard time saying "no." It provides practical strategies to improve your ability to set boundaries and say "no" when necessary. Through this book, you will be able to increase self-confidenc...
The LASIK Handbook
The LASIK Handbook: A Case-Based Approach focuses on the approach to the patient and the planning of surgery rather than the technology. The beginning refractive surgeon is led through a series of cases in a progression from simple to more complex decision-making. Surgical planning and management of complications are taught in a manner that is commonly used in contemporary medical student training--providing cases that mimic real-world situations. New to this edition are more than 25 new cases to bring the total to over 100. A companion website provides surgical videos and an interactive online question bank for self-assessment. All chapters are completely updated, and new separate chapters have been on the new technologies in corneal topography, mechanical microkeratomes, femtosecond lasers, and excimer lasers; and International Perspectives.
