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Guerrilla Marketing
Identifies the fastest growing markets; discusses recession strategies, consumers, targeted prospects, and management; and furnishes sections on Internet marketing, the use of new technologies, and cultivating repeat business.
The Guerrilla Marketing Handbook
Marketing strategy for maximum return, for large & small businesses.
Guerrilla Marketing
Hundreds of ideas for reaching and keeping the fastest-growing markets in the 90s, marketing during a recession, what consumers in the 90s care most about, how to use the technological explosion for bigger profits, and management lessons for the 21st century.
Guerrilla marketing
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Guerrilla Marketing 101 Lab
Workbook containing various workshop activities and projects.
Guerrilla Marketing for the Home-based Business
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
Internet Prophets
Make a fortune online with this powerful, practical, and comprehensive guide to starting a profitable internet business that “couldn’t be more timely” (Jack Canfield, New York Times–bestselling author of Chicken Soup for the Soul). Internet Prophets is arguably the most comprehensive Internet and Mobile marketing resource ever assembled. It features secrets to success from some of the most influential business icons and Internet game-changers. In this industry-defining book by award-winning author Steve Olsher, you’ll discover proven tools, strategies, and shortcuts leveraged by the world’s leading Internet and Mobile marketing experts as well as hundreds of no-to-low-cost tactics for cultivate leads. You will learn how to dramatically increase conversion rates and generate immediate and long-term cash flow. This practical business guide also contains the specific steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal following. To become the best, you must learn from the best. Internet Prophets provides the blueprint. The rest is up to you!
Guerrilla Marketing
The book every small-business owner should own First published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson's first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur's marketing bible for the twenty-first century.
Guerrilla Selling
Covering the various aspects of the selling process in considerable detail, from the basics of organizing an office through to prospecting, selling and follow-up, this book encompasses state-of-the-art selling weapons, including behavioural psychology. Mindmaps are used to outline the psychological dynamics of a sales call, and to introduce the reader to the concept of subliminal selling. The book also covers the use of technological advances such as modem, fax and voice mail to increase sales.
Guerrilla Time
Based on the most recent research into personal and professional development, this excellent time management resource provides simple and effective methods and tools for managing time and improving your quality of life.
