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Writing for the Web
Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other lay...
Reengaging the Prospect(s) of Rhetoric
Reengaging the Prospects of Rhetoric reanimates the debate over the function and scope of rhetoric. Providing a contemporary response to the volume The Prospect of Rhetoric (1971), this volume reconceptualizes that classic work to address the challenges facing the study of rhetoric today. As a standalone text or a supplemental resource for undergraduate and graduate courses in the history, theory, and criticism of rhetoric or contemporary rhetorical theory, it will help to shape rhetoric’s future role in communication studies and will foster interdisciplinary dialogues about the topic.
Crossing the Creek
One of the twentieth century's most intriguing and complicated literary friendships was that between Zora Neale Hurston and Marjorie Kinnan Rawlings. In death, their reputations have reversed, but in the early 1940s Rawlings had already achieved wild success with her best-selling and Pulitzer Prize-winning novel, The Yearling, while Hurston had published Their Eyes Were Watching God to unfavorable critical reviews. When they met, both were at the height of their literary powers. Hurston appears to have sought out Rawlings as a writer who could understand her talent and as a potential patron and champion. Rawlings did become an advocate for Hurston, and by all accounts a warm friendship devel...
Boricua Power
Where does power come from? Why does it sometimes disappear? How do groups, like the Puerto Rican community, become impoverished, lose social influence, and become marginal to the rest of society? How do they turn things around, increase their wealth, and become better able to successfully influence and defend themselves? Boricua Power explains the creation and loss of power as a product of human efforts to enter, keep or end relationships with others in an attempt to satisfy passions and interests, using a theoretical and historical case study of one community–Puerto Ricans in the United States. Using archival, historical and empirical data, Boricua Power demonstrates that power rose and fell for this community with fluctuations in the passions and interests that defined the relationship between Puerto Ricans and the larger U.S. society.
The New Knowledge
From the global geopolitical arena to the smart city, control over knowledge—particularly over data and intellectual property—has become a key battleground for the exercise of economic and political power. For companies and governments alike, control over knowledge—what scholar Susan Strange calls the knowledge structure—has become a goal unto itself. The rising dominance of the knowledge structure is leading to a massive redistribution of power, including from individuals to companies and states. Strong intellectual property rights have concentrated economic benefits in a smaller number of hands, while the “internet of things” is reshaping basic notions of property, ownership, a...
Horticultural Reviews, Volume 46
Horticultural Reviews presents state-of-the-art reviews on topics in horticultural science and technology covering both basic and applied research. Topics covered include the horticulture of fruits, vegetables, nut crops, and ornamentals. These review articles, written by world authorities, bridge the gap between the specialized researcher and the broader community of horticultural scientists and teachers.
The Epidemiology of Plant Diseases
Most branches of science have what might be termed a 'core area' which is both related to and helps to integrate peripheral topics to form the overall subject area. Without this central link, the subject is simply a collection of disparate, albeit gener ally related topics. What genetics is to plant breeding, epidemiology is to the subject of plant pathology and, no matter what individual topic is considered, it is always possible to recognize the interaction with and relationship to epidemiological factors. Broadly speaking, until the 1950s, plant pathology was considered as the applied side of mycology and, indeed, the British Society of Plant Pathology was spawned from its mentor, the Bri...
