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Automated Data Analytics
The human mind is endowed with a remarkable capacity for creative synthesis between intuition and reason; this mental alchemy is the source of genius. A new synergy is emerging between human ingenuity and the computational capacity of generative AI models. Automated Data Analytics focuses on this fruitful collaboration between the two to unlock the full potential of data analysis. Together, human ethics and algorithmic productivity have created an alloy stronger than the sum of its parts. The future belongs to this symbiosis between heart and mind, human and machine. If we succeed in harmoniously combining our strengths, it will only be a matter of time before we discover new analytical horizons. This book sets out the foundations of this promising partnership, in which everyone makes their contribution to a common work of considerable scope. History is being forged before our very eyes. It is our responsibility to write it wisely, and to collectively pursue the ideal of augmented intelligence progress.
SME Internationalization Strategies
Internationalization is a strategic issue for companies as it is today the central axis for the development of small and medium-sized enterprises (SMEs). Market expansion and the growing importance of emerging markets offer new development opportunities for SMEs to use innovative strategies - such as head-deck strategies - to effectively penetrate these markets. This book focuses on understanding these new strategies. Why do SMEs use head-of-bridge strategies in order to internationalize? How do they deploy such strategies abroad? Based on the example of five manufacturing SMEs, which are at different stages of internationalization, this book highlights the main motivations, stages of deployment but also difficulties encountered in this direction. This book is a tool for assessing potential locations and provide managers with a new alternative in terms of internationalization, enabling rapid identification of key stakeholders, adapting their international development plan and anticipating potential pitfalls.
The Art of Communication
The Art of Communication combines over two decades of research and teaching into a comprehensive guide on strategic communication. Grounded in the theoretical and methodological frameworks of 'situated communication' and 'communication project', this book highlights an understanding of both traditional and emerging communication practices. It particularly focuses on new genres, such as branding, design and digital communication strategies, and introduces the innovative concept of 'textscapes' – specially crafted environments to fulfill communicative objectives. This book is enriched with practical examples and is particularly relevant in multicultural and international settings, providing essential insights for adapting communication strategies to diverse cultural contexts.
Crowdsourcing and Probabilistic Decision-Making in Software Engineering: Emerging Research and Opportunities
With today’s technological advancements, the evolution of software has led to various challenges regarding mass markets and crowds. High quality processing must be capable of handling large groups in an efficient manner without error. Solutions that have been applied include artificial intelligence and natural language processing, but extensive research in this area has yet to be undertaken. Crowdsourcing and Probabilistic Decision-Making in Software Engineering: Emerging Research and Opportunities is a pivotal reference source that provides vital research on the application of crowd-based software engineering and supports software engineers who want to improve the manner in which software is developed by increasing the accuracy of probabilistic reasoning to support their decision-making and getting automation support. While highlighting topics such as modeling techniques and programming practices, this publication is ideally designed for software developers, software engineers, computer engineers, executives, professionals, and researchers.
Human Behavior, Psychology, and Social Interaction in the Digital Era
The advancement of new technologies has greatly increased the impact of information systems on daily human life. As technology continues to rapidly progress, human-computer interaction is quickly becoming a topic of interest. Human Behavior, Psychology, and Social Interaction in the Digital Era combines best practices and empirical research on social networking and other related technologies. Emphasizing creative and innovative implementation across various disciplines, this publication is a critical reference source for researchers, educators, students, IT managers, and government healthcare agencies concerned with the latest research in the fields of information systems and networks, mobile technology, cybercrime, and multitasking.
Exploring Services Science
This book contains the refereed proceedings of the Third International Conference on Exploring Services Science (IESS) which was held in Geneva, Switzerland, in February 2012. At the conference, researchers from all over the world presented innovative ideas, research, and applications in the design, management, and evaluation of services. This year, the main theme was the interdisciplinary aspect of services. The 22 full papers accepted for IESS were selected from 46 submissions and presented ideas and results related to innovation, services discovery, services engineering, and services management as well as the application of services in information technology, business, e-learning and public administration.
SEO Management
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brands website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a websites HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.
Organizational Design for Knowledge Management
Information and communication technologies have increased their share of services in contemporary economic exchanges. We are witnessing a transformation of modern economies characterized by a predominant role of information and knowledge in the production of wealth. In order to make this intangible resource bear fruit, organizations are looking for ways, methods, procedures, processes and technical solutions to efficiently manage knowledge Within a framework of research into synergies and resource interdependence, organizations also rely on strategic alliances (joint venture), mergers or other legal forms of association that have an impact on knowledge management. This book explores the range of knowledge management techniques.
Decision-Making in Crisis Situations
This book presents concepts and methods for optimal training for decision making in crisis situations. After presenting some general concepts of decision-making during crisis situations, it presents various innovations for optimal training, such as serious games, scenario design, adapted animation of crisis exercises, observation and debriefing of exercises related to pedagogical objectives.
