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Visual Identities
Translated from the French by Pierre van Osselaer and Alec McHoul, the six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc.) Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practioners in advertising, marketing and design as well as students and academics in semiotics.
Semiotics, Marketing and Communication
Semiotics is concerned with the signs and meanings that are attached to linguistic and non-linguistic things and events. As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. Products therefore become 'symbols for sale'. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications. Jean-Marie Floch provides an excellent introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. This book will be of great value to anyone interested in knowing how to build meaning for a target audience. Key semiotic concepts and principles are gradually introduced using real life studies to ease the presentation of the terminology and to show the managerial relevance of each research step.
Paris School Semiotics: Practice
It has often been claimed that the aim of semiotics is to establish a general theory of systems of signification. However, as Jean-Claude Coquet notes in a recent collection of essays, what distinguishes one school of semiotics from another is the initial definition given of sign. If, for certain semioticians, the sign is first of all an observable phenomenon, for the Paris School it is first of all a construct and this point of departure has crucial theoretical and practical consequences. The essays appearing in these two volumes are representative of recent work carried out by members of this semiotic school. Essays in Volume I study problems more closely related to theoretical issues, while Volume II focuses more specifically on various fields of application.
Luxury Brand Management
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Sémiotique, marketing et communication
L'ouvrage de Jean-Marie Floch traduit un déplacement de la problématique exprimée non plus en termes de communication mais de signification : le sémioticien n'est pas condamné à limiter son intervention à l'étude du design commercial ou de messages publicitaires ...
Printed MIMO Antenna Engineering
Wireless communications has made a huge leap during the past two decades. The multiple-input-multiple-output (MIMO) technology was proposed in the 1990’s as a viable solution that can overcome the data rate limit experienced by single-input-single-output (SISO) systems. This resource is focused on printed MIMO antenna system design. Printed antennas are widely used in mobile and handheld terminals due to their conformity with the device, low cost, good integration within the device elements and mechanical parts, as well as ease of fabrication. A perfect design companion for practicing engineers, this book provides full design examples from literature, along with detailed illustrations for the various antenna geometries. This resource overviews the various applications that currently depend on printed MIMO antennas, and provides design guidelines and remarks throughout the book for guidance.
The Phantom of the Rue Royale: Nicolas Le Floch Investigation #3
Paris is in mourning. At the fireworks display marking the Dauphin's marriage to Marie Antoinette, hundreds of people have been injured or crushed to death. Yet not all the victims died accidentally...This tragic incident yields a new case for Commissioner Le Floch when a strangled woman is found amongst the other corpses.The investigation will lead him to the home of a furrier on Rue Royale and a terrifying encounter with supernatural forces.
An English Trilogy
I say! If you’re a fan of ghastly weather and mysteries wrapped in tweed, then you’ll be delighted at this complete collection from the classic series “Albany & Sturgess,” enhanced with bonus material and extra British flair. Discover bloody murders and plots that will frazzle your nerves, already frayed by the seemingly never-ending British rain. Rivière and Floc’h present an extraordinary combination of smoke and mirrors, of shadows and ghosts, which provokes in the reader an almost voyeuristic pleasure as it reveals the process of literary creation and its mysterious cocktail of reality and imagination. Spiffing!
The Châtelet Apprentice: Nicolas Le Floch Investigation #1
Adapted for television in France, the first of the Nicolas Le Floch mysteries tells the story of murder against the backdrop of the glittering court of Louis XV. 'Has all the twists, turns and surprises the genre demands' Independent on Sunday It's France, 1761. Beyond the glittering court of Louis XV and Madame de Pompadour at Versailles, lies Paris, a capital in the grip of crime and immorality ... A police officer disappears and Nicolas Le Floch, a young recruit to the force, is instructed to find him. When unidentified human remains suddenly come to light, he seems to have a murder investigation on his hands. As the city descends into Carnival debauchery, Le Floch will need all his skill, courage and integrity to unravel a mystery which threatens to implicate the highest in the land. This is the first in a series of six historical crime novels which has sold in excess of 400,000 copies in French. The author brings eighteenth-century Paris vividly to life and the story features real-life characters Madame de Pompadour and Louis XV as well as engaging hero Nicolas le Floch.
