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Visual Identities
The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.
Semiotics, Marketing and Communication
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
The Châtelet Apprentice
Adapted for television in France, the first of the Nicolas Le Floch mysteries tells the story of murder against the backdrop of the glittering court of Louis XV.'All the twists, turns and surprises the genre demands' Independent on SundayFrance, 1761.Beyond the glittering court of Louis XV and Madame de Pompadour at Versailles, lies Paris, a capital in the grip of crime and immorality ... A police officer disappears and Nicolas Le Floch, a young recruit to the force, is instructed to find him. When unidentified human remains suddenly come to light, he seems to have a murder investigation on his hands. As the city descends into Carnival debauchery, Le Floch will need all his skill, courage and integrity to unravel a mystery which threatens to implicate the highest in the land.This is the first in a series of six historical crime novels which has sold in excess of 400,000 copies in French. The author brings eighteenth-century Paris vividly to life and the story features real-life characters Madame de Pompadour and Louis XV as well as engaging hero Nicolas le Floch.
The Phantom of the Rue Royale: Nicolas Le Floch Investigation #3
Adapted for television in France, the third of the Nicolas Le Floch mysteries sees the protagonist investigate a murder hidden among a tragic accident, and encounter supernatural forces along the way. Paris is in mourning. At the firework display marking the Dauphin's marriage to Marie Antoinette, hundreds of people have been injured or crushed to death. But not all the victims died accidentally... The tragic incident on Place Louis XV yields a new case for Commissioner Le Floch when a strangled woman is found amongst the other corpses. The investigation takes him to the home of a furrier on Rue Royale, where he must deal not just with its curious residents but also face the terrifying forces of the supernatural.
Luxury Brand Management
A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market- how it is designed, defined and divined. Written by the authors of Pro-Logo, this book sets the benchmark for luxury brand management.
Printed MIMO Antenna Engineering
Wireless communications has made a huge leap during the past two decades. The multiple-input-multiple-output (MIMO) technology was proposed in the 1990’s as a viable solution that can overcome the data rate limit experienced by single-input-single-output (SISO) systems. This resource is focused on printed MIMO antenna system design. Printed antennas are widely used in mobile and handheld terminals due to their conformity with the device, low cost, good integration within the device elements and mechanical parts, as well as ease of fabrication. A perfect design companion for practicing engineers, this book provides full design examples from literature, along with detailed illustrations for the various antenna geometries. This resource overviews the various applications that currently depend on printed MIMO antennas, and provides design guidelines and remarks throughout the book for guidance.
The Baker's Blood: Nicolas Le Floch Investigation #6
In the sixth of the Nicolas Le Floch mysteries, Le Floch investigates a baker’s death amid outcry at soaring bread prices, told 'in splendid period detail' [Sunday Times]. ‘An engaging murder mystery' FT 1775. Commissioner Nicolas Le Floch is on a diplomatic mission to Vienna, ostensibly to deliver a bust of Marie Antoinette to her mother, the Empress Maria Theresa. His real task, however, is to investigate the breakdown of French secret intelligence in Austria. The city is a hotbed of plotting – and Nicolas only just survives an attempt on his life. On his return to France, Paris is in turmoil. The soaring price of grain and bread is causing widespread social unrest, and Nicolas’ first police case is the unexplained death of a baker. Could it be that events in the French capital are somehow connected to his experiences in Vienna …?
The Châtelet Apprentice
February 1761Beyond the glittering court of Louis XV and Madame de Pompadour at Versailles, lies Paris, a capital in the grip of crime and immorality . . .A police officer disappears and Nicolas Le Floch, a young recruit to the force, is instructed to find him. When unidentified human remains suddenly come to light, he seems to have a murder investigation on his hands. As the city descends into Carnival debauchery, Le Floch will need all his skill, courage and integrity to unravel a mystery which threatens to implicate the highest in the land.
The Semiotics of Passions
Originally published in French in 1991 by Les Editions du Seuil, Paris. Raises and explores such questions as: What are the necessary conditions for the existence of passion? Can passion be submitted to a logic of language? Does passion allow systemic semiotic transformations? Annotation copyright by Book News, Inc., Portland, OR
An English Trilogy
I say! If you’re a fan of ghastly weather and mysteries wrapped in tweed, then you’ll be delighted at this complete collection from the classic series “Albany & Sturgess,” enhanced with bonus material and extra British flair. Discover bloody murders and plots that will frazzle your nerves, already frayed by the seemingly never-ending British rain. Rivière and Floc’h present an extraordinary combination of smoke and mirrors, of shadows and ghosts, which provokes in the reader an almost voyeuristic pleasure as it reveals the process of literary creation and its mysterious cocktail of reality and imagination. Spiffing!
