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What Separates A Successful Brand From A Significant One? Why Do Some Brands Grow Faster Than Others? Why Are Some Brands More Successful The More They Give Away? Why Do Some Brands Seem To Be Constantly Fighting For Survival? From Survival to Significance examines all of these questions and many more, by looking behind the scenes at some of the world's most valuable brands. By combining strategy and story telling, Jeremy explores the 5 Levels of Brand Leadership, and offers practical advice that you can quickly apply in your own organization. Looking at brands such as Disney, TOMS, Nike, Patagonia, Philips, JCB and Twitter, you will learn how to build a conversation strategy, why the rule of 60:30:10 works and why the most powerful brands don't just create profits, they create profits with a purpose. ** The price is a bit heavy but it's 489 pages and 100% of the profits from the book go to CODE.org, so for each book sold, 5 primary school kids get an hour of coding lessons! **"
** POCKET SIZED QUOTATION EDITION ** From Survival to Significance is my first book about brands who create "Profits with Purpose". It was a great book to write, but the part that I enjoyed the most was collecting and sharing all the quotes I discovered during my research. Rather than keep all the quotes exclusively in the full version (the complete book is 445 pages with all the stories and strategies), I created this small pocket sized book which includes just the 113 quotes. I believe they contain some of the best business thinking and marketing quotes ever written, so I'm sure you'll enjoy them as much as I do. If you're looking for inspiration or advice for your next pitch or presentation, this might be just the thing. 100 Quotes featuring business leaders such as Seth Godin, W. Edward Deming, Thomas Edison, Levi Strauss, Bill Gates, Yvon Chouinard, Steve Jobs, Marc Benioff, Mark Twain, Henry Ford, Andrew Carnegie, Tony Robbins and John Maxwell.
An analysis of the UN's development targets up until 2030, and the case for prioritizing the most powerful investment areas.
A stirring case for a wholesale reimagining of the framing, tactics, and goals we employ in our journey to heal from ecological destruction With research and insight, Charles Eisenstein details how the quantification of the natural world leads to a lack of integration and our “fight” mentality. With an entire chapter unpacking the climate change denier’s point of view, he advocates for expanding our exclusive focus on carbon emissions to see the broader picture beyond our short-sighted and incomplete approach. The rivers, forests, and creatures of the natural and material world are sacred and valuable in their own right—not simply for carbon credits or preventing the extinction of on...
In this stand-alone sequel to The Mealworm Diaries, Aaron is anxiously waiting for his father to return for the first time since Aaron's mother's death eight years earlier. Aaron works hard with a counselor at school, but he still has problems getting along with and understanding other kids, and he's worried that his dad will think he's weird. As well as having to confront Tufan, the class bully, Aaron must find ways to cope with the fact that his dad now has a pregnant wife and his beloved Gran needs surgery. In the end, his greatest strength is not his intelligence or his sense of humor, but the openness and warmth of his heart.
Futureproof paints a complete picture of the major disruptive forces currently facing us - defining them, mapping them out and putting them into context. Covering not just the new technologies, but how they are used and related, this book provides a global view of how to navigate the disruptive forces and use them to your advantage. Next, discover the 12 Forces that are shaping our world: including the new technologies, how they are used and related, the potential Impact of the disruption and how you can to turn them into enablers for your business. For each of the Forces, you'll discover: What is it and why is it disruptive? What do you need to know now? What do you need to do next?
Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more. Don’t let your business fall behind, look inside and take your customer experience to the next level. “Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.” Keith Lewis, COO, Matchtech Group plc “At last – a book that provides practical ways of delivering the superior experience that today’s customers demand.” Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica
"From one of the world's leading experts in cyberpsychology--a discipline that combines psychology, forensics, and technology--comes a groundbreaking exploration of the impact of technology on human behavior. In the first book of its kind, Mary Aiken applies her expertise in cyber-behavioral analysis to a range of subjects, including criminal activity on the Deep Web and Darknet; deviant behavior; Internet addictions; the impact of technology on the developing child; teenagers and the Web; cyber-romance and cyber-friendships; cyberchondria; the future of artificial intelligence; and the positive effects on our digital selves, such as online altruism"--
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