Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Location-Based Marketing
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Marketing Challenges in a Turbulent Business Environment
Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure...
Géomarketing
None
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at lar...
Systems and Network Infrastructure Integration
IT infrastructures are now essential in all areas and sectors of human activity; they are the cornerstone of any information system. Thus, it is clear that the greatest of care must be given to their design, implementation, security and supervision in order to ensure optimum functionality and better performance. Within this context, Systems and Network Infrastructure Integration presents the methodological and theoretical principles necessary to successfully carry out an integration project for network and systems infrastructures. This book is aimed at anyone interested in the field of networks in general. In particular, it is intended for students of fields relating to networks and computer systems who are called upon to integrate their knowledge and skills, gained throughout their academic study, into a comprehensive project to set up a complete infrastructure, while respecting the necessary specifications.
Modeling and Use of Context in Action
This book brings together current research and adopts a pragmatic approach to modeling and using context to solve real-world problems. The editors were instrumental in creating - and continue to be involved in - the interdisciplinary research community, centered around the biennial CONTEXT (International and Interdisciplinary Conference on Modeling and Using Context) conference series, focused on studying context and its implications for artificial intelligence, software applications, psychology, philosophy, linguistics, neuroscience, as well as other fields. The first three chapters lay the foundations, looking at the lessons learned over the past 25 years and arguing for a continued shift toward more pragmatic approaches. The remaining chapters contain contributions to pragmatic context-based research from a wide range of domains, including technological problems - such as subway incident management and autonomous underwater vehicle control - identifying emotions from speech without understanding the words, anonymization in a world where privacy is increasingly threatened, teaching in context and improving management teaching in a business school.
Information Systems Management
Information Systems Management is intended to sensitize the heads of organizations to the issues raised by information systems (IS). Through its pedagogical presentation, this book ensures that issues related to IS are not left solely to the experts in the field. This book combines and analyzes three key concepts in IS science: governance, urbanization and alignment. While governance implies the implementation of a certain number of means, bodies and procedures to manage IS more effectively, urbanization involves visualization methods to enable the manager to take into account the different levels of the organization of an IS and their coherence. Finally, alignment assesses the ability of the IS to make a significant contribution to the organization’s strategy
Cultural Commons in the Digital Ecosystem
INTELLECTUAL TECHNOLOGIES SET Coordinated by Jean-Max Noyer and Maryse Carmes The dynamics of production, circulation and dissemination of knowledge that are currently developing in the digital ecosystem testify to a profound change in capitalism. On the margins of the traditional duo of knowledge markets and exclusive property rights, the emerging notion of cultural commons is opening the door to new modes of production based on hybrid market arrangements and an inclusive understanding of property. This book studies the political economy of cultural commons in the digital ecosystem, outlining the contexts and areas of thought in which this concept has emerged and identifying the socio-economic, technical and political issues associated with it. It also analyzes the specific physical conditions that enable the implementation of the economy of cultural commons in a specific digital ecosystem, that of books, by studying the effects of digital libraries and self-publishing platforms.
Digital Communications 1
It is a complete training in digital communications in the same book with all the aspects involved in such training: courses, tutorials with many typical problems targeted with detailed solutions, practical work concretely illustrating various aspects of technical implementation implemented. It breaks down into three parts. The Theory of information itself, which concerns both the sources of information and the channels of its transmission, taking into account the errors they introduce in the transmission of information and the means of protect by the use of appropriate coding methods. Then for the technical aspects of transmission, first the baseband transmission is presented with the impor...
Website Design and Development with HTML5 and CSS3
Combining theory and practice, Website Design and Development with HTML5 and CSS3 is aimed at both beginners who want to design their first website, and experienced developers who want to consolidate their technical skills. This book addresses the theoretical aspects of HTML5 and CSS3, including: HTML elements, semantic containers, semantic text formatting, multimedia elements, forms, tables, definition and integration of CSS styles, text formatting, and container and box styles. It also encompasses a practical section which presents the process of creating a website, as well as the key rules to apply in order to not only achieve project success, but also to meet user needs. Illustrated by numerous examples, this book includes corrected practical work, structured according to an evolutionary logic ranging from the design of a simple HTML5 page to the creation of a professional website.
