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The Book Proposal Book
"The Book Proposal Book: A Guide for Scholarly Authors is not just a compendium of abstract advice; it's a structured program-complete with worksheets and concrete tasks-that takes readers through each step of researching and writing a proposal that will sell their book to an editor at a scholarly press. The handbook is premised on the fact that an effective proposal doesn't merely describe a book project-it makes an active case that the manuscript should exist in published form because it has the potential to reach and appeal to actual readers. The Book Proposal Book works though the implications of this premise, showing authors how a focus on audience and usability must inform every element of their pitch. Readers of this handbook will learn how to both write a complete book proposal and confidently navigate the scholarly publishing process from pitch to contract to publication. Moreover, they will gain invaluable insight into their own research and the message they want to share with the world"--
The Great Upheaval
"In forecasting the future of higher education in the United States, the authors conduct a 360-degree survey that looks backward, forward, and sideways to explore how other business sectors have weathered seismic transformations"--
Why Wellness Sells
"The author argues that wellness has become so pervasive in the United States and Canada because it is an ever-moving goal. It embodies an idea of both restoring the body to some natural, and therefore healthy, state and of enhancing the body toward an ideal state of health, one that is "better than well." Overall, the book, a rhetorical and cultural study, offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, which is among the most compelling--and possibly harmful--concepts that govern contemporary Western life"--
Wikipedia U
Explores the battle between the top-down authority traditionally ascribed to experts and scholars and the bottom-up authority exemplified by Wikipedia. Since its launch in 2001, Wikipedia has been a lightning rod for debates about knowledge and traditional authority. It has come under particular scrutiny from publishers of print encyclopedias and college professors, who are skeptical about whether a crowd-sourced encyclopedia—in which most entries are subject to potentially endless reviewing and editing by anonymous collaborators whose credentials cannot be established—can ever truly be accurate or authoritative. In Wikipedia U, Thomas Leitch argues that the assumptions these critics mak...
Report
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Leonardo to the Internet
Historian Thomas J. Misa's sweeping history of the relationship between technology and society over the past 500 years reveals how technological innovations have shaped -- and have been shaped by -- the cultures in which they arose. Spanning the preindustrial past, the age of scientific, political, and industrial revolutions, as well as the more recent eras of imperialism, modernism, and global security, this compelling work evaluates what Misa calls "the question of technology." Misa brings his acclaimed text up to date by examining how today's unsustainable energy systems, insecure information networks, and vulnerable global shipping have helped foster geopolitical risks and instability. A...
RFF Annual Report
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Gene Jockeys
The scientific scramble to discover the first generation of drugs created through genetic engineering. The biotech arena emerged in the 1970s and 1980s, when molecular biology, one of the fastest-moving areas of basic science in the twentieth century, met the business world. Gene Jockeys is a detailed study of the biotech projects that led to five of the first ten recombinant DNA drugs to be approved for medical use in the United States: human insulin, human growth hormone, alpha interferon, erythropoietin, and tissue plasminogen activator. Drawing on corporate documents obtained from patent litigation, as well as interviews with the ambitious biologists who called themselves gene jockeys, h...
