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Handbook of Research on Effective Marketing in Contemporary Globalism
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Production of Platform Chemicals from Sustainable Resources
This book provides state-of-the-art reviews, the latest research, prospects and challenges of the production of platform chemicals such as C6 sugars, 5-hydroxymethylfurfural, furfural, gamma-valerolactone, xylitol, 2,5-furandicarboxylic acid, levulinic acid, ethanol and others from sustainable biomass resources using processes that include heterogeneous catalysis, ionic liquids, hydrothermal/solvothermal, electrochemical and fermentation methods. It also discusses the application of these chemicals and their derivatives for synthesizing commodity chemicals via various routes. Intended as a reference resource for researchers, academicians and industrialists in the area of energy, chemical engineering and biomass conversion, it provides a wealth of information essential for assessing the production and application of various biomass-derived platform chemicals using biological, chemical and electrochemical techniques.
Catalysis of Organic Reactions
Bringing together academic, industrial, and governmental researchers and developers, Catalysis of Organic Reactions comprises 57 peer-reviewed papers on the latest scientific developments in applied catalysis for organic reactions. The volume describes the use of both heterogeneous and homogeneous catalyst systems and includes original resea
Catalysis
This volume looks at modern approaches to catalysis and reviews the extensive literature. Chapters highlight application of 2D materials in biomass conversion catalysis, plasmonic photocatalysis, catalytic demonstration of mesoporosity in the hierarchical zeolite and the effect of surface phase oxides on supported metals and catalysis. Looking to the future a chapter on ab initio machine learning for accelerating catalytic materials discovery is included. Appealing broadly to researchers in academia and industry, these illustrative chapters bridge the gap from academic studies in the laboratory to practical applications in industry not only for catalysis field but also for environmental protection. Other chapters with an industrial perspective include heterogeneous and homogeneous catalytic routes for vinyl acetate synthesis, catalysis for production of jet fuel from renewable sources by HDO/HDC and microwave-assisted catalysis for fuel conversion. Chemical reactions in ball mills is also explored. The book will be of great benefit to any researcher wanting a succinct reference on developments in this area now and looking to the future.
Methane Conversion Routes
Currently the majority of carbon-based feedstocks come from fossil fuels of which there are a finite supply. Methane is an abundantly available carbon-based feedstock, with large amounts now available through fracking and renewable sources available from biogas plants. However, methane is not very chemically reactive. One of the remaining "grand challenges" in chemistry is the development of clean, efficient, affordable processes that allow methane to be converted to other high value molecules. Highlighting the recent advances in methane activation and direct conversion processes this book discusses the progress and current state of the art for a wide variety of alternative methane activation and subsequent conversion processes, including homogeneous and heterogeneous catalytic, electro catalytic and pyrolytic systems. It is a useful resource for anyone working in green chemistry, catalysis and chemical engineering.
The Supply Chain Management Casebook
30 up-to-date case studies illuminate every aspect of modern supply chain management • Risk management, analytics, global supply chain issues, and much more • Innovative processes, technologies, strategies, and tactics • An indispensable resource for both students and practitioners This casebook brings together 30 focused cases addressing virtually every aspect of supply chain management, from procurement to warehousing, strategy to risk management, IT to supplier selection and ethics. A global team of contributors presents key challenges in industries ranging from pharmaceuticals to fashion and previews issues ranging from the “limits of lean” to the potential of 3-D printing. Cases vary in length and complexity, offering maximum flexibility to both instructors and readers; a convenient table provides fast access to specific topics. Qualitative cases are supported by relevant discussion questions and sample responses; quantitative cases are supported by completed numerical solutions, and, where applicable, associated spreadsheets.
International Business
Leveraging their extensive background at multi-national corporations, co-authors Shad Morris and James Oldroyd created an International Business course that is current, concise, and easy to implement. As instructors themselves, the authors focused on engaging pedagogy that prepares students for the global marketplace and created interactive resources to deepen the learning experience. This second edition of International Business includes extensive updates including coverage on important topics like COVID-19, Brexit and the US-China trade war. Additionally, the WileyPLUS course provides just-in-time resources like chapter introductory videos, whiteboard animations, cases/case application problems, adaptive practice, and more to help students apply their learning and think critically.
Emerging and Re-emerging Viral Infections: Epidemiology, Pathogenesis and New Methods for Control and Prevention
Viruses are transmitted directly and/or indirectly from human to human and from animal to human. In host cells, virus replication frequently results in an accumulation of mutations, reassortments, and homologous and heterologous recombinations, contributing to their rapid adaptation to environmental changes, often causing the emergence of new virus variants or species. These viral characteristics, in addition to spillover events, have resulted recently in an increasing number of outbreaks, epidemics, and pandemics. The emergence and re-emergence of novel pathogens challenges public health in regard to the development of new diagnostic methods, therapeutics, and prevention strategies and maintaining efficient epidemiological surveillance.
The Definitive Guide to Modern Supply Chain Management (Collection)
A brand new collection of state-of-the-art guides to more effective supply chain management… 4 pioneering books, now in a convenient e-format, at a great price! 4 up-to-the-minute books help you build and optimize agile, flexible, efficient global supply chains — in the face of any challenge! As a supply chain or operations professional, you face unprecedented challenges in delivering the agile, resilient, efficient supply chain your company needs. This indispensable 4-book package gives you unprecedented resources, best practices, tools, and case studies for managing each of these challenges. Global Macrotrends and Their Impact on Supply Chain Management shows how to manage supply and d...
