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Handbook of Research on Effective Marketing in Contemporary Globalism
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Catalysis of Organic Reactions
Bringing together academic, industrial, and governmental researchers and developers, Catalysis of Organic Reactions comprises 57 peer-reviewed papers on the latest scientific developments in applied catalysis for organic reactions. The volume describes the use of both heterogeneous and homogeneous catalyst systems and includes original resea
Tmall, The Sky Cat
800x600 This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
The Definitive Guide to Modern Supply Chain Management (Collection)
A brand new collection of state-of-the-art guides to more effective supply chain management… 4 pioneering books, now in a convenient e-format, at a great price! 4 up-to-the-minute books help you build and optimize agile, flexible, efficient global supply chains — in the face of any challenge! As a supply chain or operations professional, you face unprecedented challenges in delivering the agile, resilient, efficient supply chain your company needs. This indispensable 4-book package gives you unprecedented resources, best practices, tools, and case studies for managing each of these challenges. Global Macrotrends and Their Impact on Supply Chain Management shows how to manage supply and d...
Tmall, the Sky Cat
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Advances in Biofeedstocks and Biofuels, Production Technologies for Solid and Gaseous Biofuels
Advances in Biofeedstocks and Biofuels PRODUCTION TECHNOLOGIES FOR SOLIDS AND GASEOUS BIOFUELS This latest volume in the series, “Advances in Biofeedstocks and Biofuels,” offers the most up-to-date and comprehensive coverage available for the production technologies for solid and gaseous biofuels. Biofuel production is one of the most extensively studied recent fields of innovation that can provide the world an alternative energy source. Biomass-based fuel production, or renewable fuels, are becoming increasingly important as a remedy for the increasing greenhouse effect, depleting oil reserves, and rising oil prices. Therefore, research on the production of various biofuels is gaining v...
Managerial Decision Modeling
This book fills a void for a balanced approach to spreadsheet-based decision modeling. In addition to using spreadsheets as a tool to quickly set up and solve decision models, the authors show how and why the methods work and combine the user's power to logically model and analyze diverse decision-making scenarios with software-based solutions. The book discusses the fundamental concepts, assumptions and limitations behind each decision modeling technique, shows how each decision model works, and illustrates the real-world usefulness of each technique with many applications from both profit and nonprofit organizations. The authors provide an introduction to managerial decision modeling, linear programming models, modeling applications and sensitivity analysis, transportation, assignment and network models, integer, goal, and nonlinear programming models, project management, decision theory, queuing models, simulation modeling, forecasting models and inventory control models. The additional material files Chapter 12 Excel files for each chapter Excel modules for Windows Excel modules for Mac 4th edition errata can be found at https://www.degruyter.com/view/product/486941
