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X!? 2010-2020 TEN YEARS OODA
OODA is a Portuguese architecture collective, now celebrating 10 years of practice. Based in Porto with experience gained internationally in notable offices, such as OMA-Rem Koolhaas and Zaha Hadid Architects, the collective aims to expand internationally, namely New York, São Paulo and Shanghai. With a wide range of work (whether idea or built, new or rehabilitation) and participation in international competitions in Africa, America, Asia, Middle East and Europe, their work includes partnerships with Kengo Kuma and the Pritzker prize winner Souto de Moura. More than presenting and dissecting the work of the practice, this book is an adventure in technical and artistic exchanges. It is divi...
L'Architettura
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X!? 2010-2020 Ten Years Ooda
OODA is a Portuguese architecture collective, now celebrating 10 years of practice. Based in Porto with experience gained internationally in notable offices, such as OMA-Rem Koolhaas and Zaha Hadid Architects, the collective aims to expand internationally, namely New York, São Paulo and Shanghai. With a wide range of work (whether idea or built, new or rehabilitation) and participation in international competitions in Africa, America, Asia, Middle East and Europe, their work includes partnerships with Kengo Kuma and the Pritzker prize winner Souto de Moura. More than presenting and dissecting the work of the practice, this book is an adventure in technical and artistic exchanges. It is divi...
Advertising
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them...
Handbook of Research on Narrative Advertising
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
The Thinking Hand
In our current global networked culture that puts so much emphasis on the virtual and the visual, the mind and the body have become detached and ultimately disconnected. Though physical appearance is idolised for its sexual appeal and its social identity, the role of the body in developing a full understanding of the physical world and the human condition has become neglected. The potential of the human body as a knowing entity – with all our senses as well as our entire bodily functions being structured to produce and maintain silent knowledge together – fails to be recognised. It is only through the unity of mind and body that craftsmanship and artistic work can be fully realised. Even...
Deaf Empowerment
This book makes a strong case for distinguishing the Deaf movement from social movements occurring in the disability community. It should be read by anyone who wants to know why this political and ideological split between deaf people and people with other types of physical impairments is occurring.
Constructing a Legend
For decades, the international professional press has described Finland's architecture as characterized by clear-cut forms, logical use of natural materials, attention to detail, careful construction, and sympathetic approach to the landscape. In 'Constructing a Legend', architect-researcher Petra Ceferin takes a critical, strikingly fresh look at the international image surrounding Finnish architecture today, and more importantly, what lies behind it, why this particular image emerged. The Museum of Finnish Architecture was created, in part, to promote Finnish architecture abroad. Employing a series of carefully crafted exhibition tours comprised largely of photographs, the museum strove to...
