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X!? 2010-2020 TEN YEARS OODA
OODA is a Portuguese architecture collective, now celebrating 10 years of practice. Based in Porto with experience gained internationally in notable offices, such as OMA-Rem Koolhaas and Zaha Hadid Architects, the collective aims to expand internationally, namely New York, São Paulo and Shanghai. With a wide range of work (whether idea or built, new or rehabilitation) and participation in international competitions in Africa, America, Asia, Middle East and Europe, their work includes partnerships with Kengo Kuma and the Pritzker prize winner Souto de Moura. More than presenting and dissecting the work of the practice, this book is an adventure in technical and artistic exchanges. It is divi...
L'Architettura
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X!? 2010-2020 Ten Years Ooda
OODA is a Portuguese architecture collective, now celebrating 10 years of practice. Based in Porto with experience gained internationally in notable offices, such as OMA-Rem Koolhaas and Zaha Hadid Architects, the collective aims to expand internationally, namely New York, São Paulo and Shanghai. With a wide range of work (whether idea or built, new or rehabilitation) and participation in international competitions in Africa, America, Asia, Middle East and Europe, their work includes partnerships with Kengo Kuma and the Pritzker prize winner Souto de Moura. More than presenting and dissecting the work of the practice, this book is an adventure in technical and artistic exchanges. It is divi...
Cyberculture
Needing guidance and seeking insight, the Council of Europe approached Pierre Lévy, one of the world's most important and well-respected theorists of digital culture, for a report on the state (and, frankly, the nature) of cyberspace. The result is this extraordinary document, a perfectly lucid and accessible description of cyberspace-from infrastructure to practical applications-along with an inspired, far-reaching exploration of its ramifications. A window on the digital world for the technologically timid, the book also offers a brilliant vision of the philosophical and social realities and possibilities of cyberspace for the adept and novice alike. In an overview, Lévy discusses the di...
Advertising
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them...
Handbook of Research on Narrative Advertising
Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
Deaf Empowerment
This book makes a strong case for distinguishing the Deaf movement from social movements occurring in the disability community. It should be read by anyone who wants to know why this political and ideological split between deaf people and people with other types of physical impairments is occurring.
