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Introduction to Marketing
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Marketing Management
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Religious Freedom and Religious Pluralism in Africa
ÿAfrica continues to be a region with strong commitments to religious freedom and religious pluralism. These, however, are rarely mere facts on the ground ? they are legal, political, social, and theological projects that require considerable effort to realise. This volume ? compiling the proceedings of the third annual conference of the African Consortium for Law and Religion Studies ? focuses on various issues which vastly effect the understanding of religious pluralism in Africa. These include, amongst others, religious freedom as a human right, the importance of managing religious pluralism, and the permissibility of religious practice and observance in South African public schools.
Kindred Passage
In the 1960s while visiting central Africa, Ken Mallory uncovers intriguing information surrounding his great-grandfather, Lucas Lindsay, who fought in the Barotseland Civil War of a century earlier. Delving deeper into the puzzle, Ken begins to identify with Lucas, setting to rest agonizing problems from his own recent past. Through the eyes of these two young men, different generations of the same family, Kindred Passage views the native wars of the 1860s, along with Africa's post-colonial era. Although living one hundred years apart, the similar dilemmas the Zambezi River country and its people impose on both men underscore the basically changeless nature of Africa.
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Introduction to Marketing
The focus of this text is on practical examples illustrating the everyday application of marketing in South Africa. The book adopts a step-by-step approach to the subject and self-evaluation is encouraged at the end of each chapter to help readers test their understanding.
Entrepreneurship and How to Establish Your Own Business
A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
Introduction to Marketing
What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel? Introduction to Marketing answers these questions and many more. This completely updated fourth edition comprises twelve chapters that focuses inter alia on Consumer Behaviour, Market Segmentation, Targeting and Positioning, Integrated Marketing, Internet marketing and Service Marketing -- information you cannot afford to be without. Special features and benefits include: Well-researched South African and international case studies with que...
GaN Transistors for Efficient Power Conversion
Gallium nitride (GaN) is an emerging technology that promises to displace silicon MOSFETs in the next generation of power transistors. As silicon approaches its performance limits, GaN devices offer superior conductivity and switching characteristics, allowing designers to greatly reduce system power losses, size, weight, and cost. This timely second edition has been substantially expanded to keep students and practicing power conversion engineers ahead of the learning curve in GaN technology advancements. Acknowledging that GaN transistors are not one-to-one replacements for the current MOSFET technology, this book serves as a practical guide for understanding basic GaN transistor construct...
Law, Religion, Constitution
What is the place assigned to religion in the constitutions of contemporary States? What role is religion expected to perform in the fields that are the object of constitutional regulation? Is separation of religion and politics a necessary precondition for democracy and the rule of law? These questions are addressed in this book through an analysis of the constitutional texts that are in force in different parts of the world. Constitutions are at the centre of almost all contemporary legal systems and provide the principles and values that inspire the action of the national law-makers. After a discussion of some topics that are central to the constitutional regulation of religion, the book considers a number of national systems covering countries with a variety of religious and cultural backgrounds. The final section of the book is devoted to the discussion of the constitutional regulation of some particularly controversial issues, such as religious education, the relation between freedom of speech and freedom of religion, abortion, and freedom of conscience.
