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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
In the 1960s while visiting central Africa, Ken Mallory uncovers intriguing information surrounding his great-grandfather, Lucas Lindsay, who fought in the Barotseland Civil War of a century earlier. Delving deeper into the puzzle, Ken begins to identify with Lucas, setting to rest agonizing problems from his own recent past. Through the eyes of these two young men, different generations of the same family, Kindred Passage views the native wars of the 1860s, along with Africa's post-colonial era. Although living one hundred years apart, the similar dilemmas the Zambezi River country and its people impose on both men underscore the basically changeless nature of Africa.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
The Three-volume set LNCS 14596, 14596 and 14598 constitutes the proceedings of the 19th International Conference on Wisdom, Well-Being, Win-Win, iConference 2024, which was hosted virtually by University of Tsukuba, Japan and in presence by Jilin University, Changchun, China, during April 15–26, 2024. The 36 full papers and 55 short papers are presented in these proceedings were carefully reviewed and selected from 218 submissions. The papers are organized in the following topical sections: Volume I: Archives and Information Sustainability; Behavioural Research; AI and Machine Learning; Information Science and Data Science; Information and Digital Literacy. Volume II: Digital Humanities; Intellectual Property Issues; Social Media and Digital Networks; Disinformation and Misinformation; Libraries, Bibliometrics and Metadata. Volume III: Knowledge Management; Information Science Education; Information Governance and Ethics; Health Informatics; Human-AI Collaboration; Information Retrieval; Community Informatics; Scholarly, Communication and Open Access. .
Bloody crimes of passion, political assassinations, sinister poisonings, investment fraud and mass mining disasters ... Dr David Klatzow has seen it all. During his extraordinary twenty-six-year career as South Africa’s foremost independent forensic scientist, he has investigated countless high-profile and notorious cases. Steeped in Blood provides gripping accounts of dozens of these matters, including the infamous deaths of Brett Kebble and Inge Lotz, the Helderberg aeroplane crash and the frustrating investigations of the brutal apartheid years. From the Gugulethu Seven and Trojan Horse massacres to the assassination of David Webster, Klatzow’s investigations reveal his fierce determination to unveil the truth in spite of overwhelming state obstructions, police bungling and cover-ups. Unfazed by controversy and unwilling to accept no for an answer, Klatzow’s tenacity, fearlessness and forensic know-how are used to brilliant effect in these fascinating cases. This book exposes a demanding and sinister world where the rewards are equalled only by the frustrations, and where the truth is always elusive. But the truth is out there, and David Klatzow will find it.