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Marketing Management
Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Introduction to Marketing
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
The Foundations of Business
The business world is fast-paced, attractive and lucrative but it can be difficult to understand. This introduction to business covers all the functional areas of business practice, including human resource management, marketing and financial management and public relations.
Marketing Management
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Introduction to Business Management
This edition of introduction to business management explores the dynamic organizational environment in which we operate.
Entrepreneurship and How to Establish Your Own Business
A new business rarely runs smoothly, and indeed the failure rate of new enterprises is so high that many would-be entrepreneurs prefer not to take the risk. Entrepreneurship and How to Establish Your Own Business gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
Ribonucleases
Ribonucleases are a ubiquitous and functionally diverse group of enzymes that have a common ability to cleave RNA. Either through scission of internal phosphodiesters, or removal of nucleotides from RNA 5’ or 3’ ends, ribonucleases perform essential roles in gene expression and regulation, genome replication and maintenance, host defense, stress response, and viral strategies of infection. Ribonucleases have also served as highly informative models to understand virtually every aspect of biomolecular structure and function. The fifteen chapters in this volume are written by recognized researchers in the field, and provide in-depth analyses of the major ribonuclease families. Particular f...
Biochemistry of Copper
Copper has long been known as essential to living systems, in part through its fundamental role in electron transport and respiration. Over the years into the present, its involvement in an ever increasing number of processes in all kinds of organisms has become apparent, and new and exciting vistas of its roles in such areas as the central nervous system, and in humoral functions, are appearing on the horizon. Although the biochemistry of this element has not been studied nearly as much as that of many others, a for midable amount of work has been carried out. It has thus been a challenge to produce a summary of what has been found that provides both breadth and depth. My goal has been to t...
