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John Beech
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The Marketing of Sport
This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes. It includes 24 chapters contributed by leading authorities from the UK, Ireland, the US, Greece, France, New Zealand and Australia. The chapters address important developments including sponsorship and endorsements, branding, fan behaviour, merchandising, ticketing and the globalization of sport. It has over 60 international case studies. Learning outcomes, case study questions and recommended further reading all enhance students' learning and development.
The Business of Tourism Management
Its key features include an internationally and business-focused textbook that meets the needs of tourism management students around the world; many original case studies and examples encourage and enable students to apply theory to real-world scenarios; extensive coverage of electronic commerce, reflecting the fast-paced development and realities of the industry; learning outcomes, case studies, guided questions, discussion points and ideas for further research help students structure their progress. John Beech is Head of the Department of Strategy and Applied Management at Coventry Business School, Coventry University. Simon Chadwick is Programme Director for the MSc in Sport Management and the Business of Football at Birkbeck College, the University of London.
The Law Advertiser
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Business of Sport Management
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and ...
A Modern Minister
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The Operative
"The Operative" is an intense action thriller from best selling author Richard Stephens.John Beech is a former SAS Officer who loses his wife and daughter to the murderous hands of Afghan religious extremists who are firmly intent on destroying London with radioactive smart bombs.In a world where he feels nothing but hatred and anger, he must go on the run from those closest to him in a bid to save the lives of millions.
