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The Irish Jurist
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Advertising Communications and Promotion Management
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
The Hook Peninsula
"The Hook Peninsula continues the Irish Rural Landscape series, building on the research agenda established by the internationally successful Atlas of the Irish Rural Landscape. Located in county Wexford, this region was the first to be conquered by the Anglo-Normans and its landscape was shaped by the establishment of two Cistercian abbeys (Tintern and Dunbrody) in the Middle Ages. The location of the peninsula beside a major estuary and busy shipping lanes was of vital importance. The Hook figured prominently in the Confederate Wars in the seventeenth century and in the 1798 rebellion." "This compact and highly distinctive peninsula makes for a compelling case-study in which Billy Colfer c...
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such a...
The Wolves of God
As the little steamer entered the bay of Kettletoft in the Orkneys the beach at Sanday appeared so low that the houses almost seemed to be standing in the water; and to the big, dark man leaning over the rail of the upper deck the sight of them came with a pang of mingled pain and pleasure. The scene, to his eyes, had not changed. The houses, the low shore, the flat treeless country beyond, the vast open sky, all looked exactly the same as when he left the island thirty years ago to work for the Hudson Bay Company in distant N. W. Canada. A lad of eighteen then, he was now a man of forty-eight, old for his years, and this was the home-coming he had so often dreamed about in the lonely wilder...
Marketing Communications
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A..
