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Jon Lebkowsky
Biography of Jon Lebkowsky, currently Engagement Digital Team Web Developer at Consumer Reports, previously CEO at Polycot Associates, LLC and CEO at Polycot Associates, LLC.
Extreme Democracy
Are blogs and other emerging technologies changing the face of politics? Extreme Democracy is a collection of writings about the impact of technology on the political process. Authors include Steven Johnson, Joi Ito, David Weinberger, Jay Rosen, Mitch Ratcliffe, Jon Lebkowsky, danah boyd, and many others. Jon Lebkowsky discusses Extreme Democracy in an interview on the WELL, currently in progress.
Social Media Marketing
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owne...
The MoveOn Effect
The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how ?netroots? advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from ?legacy? peer organizations. It also explains the partisan character of these technological innovations.
The Power of Many
"A lot of people are starting to use the Internet to reconnect themselves to their neighborhood, their community, and the world. The Power of Many is a great survey of the way this is really being accomplished by many individuals working together." —Craig Newmark, founder of craigslist.org "What a fascinating topic. If you're interested in the future, the past, or the present, then you should read this book." —Scott Heiferman, Co-Founder of Meetup.com and Fotolog.net The development of social networks on the Web touches countless aspects of our everyday lives. With instant access to people of similar mindsets, near or far, we can readily form partnerships with more people and in more way...
Digital Delirium
Digital Delirium is a manifest against the right-wing politics of cyberlibertarianism and for rewiring the question of ethics to digital reality. Bringing together the most creative minds of the digital generation, it explores what is lost and what is gained by being digital.
An Aesthesia of Networks
The experience of networks as the immediate sensing of relations between humans and nonhuman technical elements in assemblages such as viral media and databases. Today almost every aspect of life for which data exists can be rendered as a network. Financial data, social networks, biological ecologies: all are visualized in links and nodes, lines connecting dots. A network visualization of a corporate infrastructure could look remarkably similar to that of a terrorist organization. In An Aesthesia of Networks, Anna Munster argues that this uniformity has flattened our experience of networks as active and relational processes and assemblages. She counters the “network anaesthesia” that res...
This is Not a Game
Imagine a world of mystery and excitement, adventure and fantasy, waiting for you to explore. A world that reacts to your every move, with characters and companies that talk to you, send you messages, and even give you items to help you in your quest. A world so immersive that you can no longer tell where the reality ends and the fiction begins. Welcome to the world of Alternate Reality Gaming. This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski is the perfect introduction to the unique and exciting world of Alternate Reality Games. Written by the creator of five successful and critically acclaimed ARGs, This Is Not A Game features detailed sections on the theory and history of Alternate Reality Gaming, as well as a "How To Guide" for aspiring game creators. The book also includes Dave's personal reflections on creating some of the most popular ARGs ever developed, and essays on gaming and cooperative writing by award winning authors Ben Mack and Joseph Matheny.
Augmented Reality Art
Written by a team of world-renowned artists, researchers and practitioners - all pioneers in using augmented reality based creative works and installations as a new form of art - this is the first book to explore the exciting new field of augmented reality art and its enabling technologies. As well as investigating augmented reality as a novel artistic medium the book covers cultural, social, spatial and cognitive facets of augmented reality art. Intended as a starting point for exploring this new fascinating area of research and creative practice it will be essential reading not only for artists, researchers and technology developers, but also for students (graduates and undergraduates) and all those interested in emerging augmented reality technology and its current and future applications in art.
GENZ DIGITAL MARKETING : BRIDGING THE GAP OF WEB 2.0 THROUGH BUSINESS MANGAGEMENT
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. GENZ Digital Marketing helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. Designed to be used as a backbone text for a foundational digital marketing Class, this book is enriched with extensive case studies, examples, tools, resources, and certification exams available online to supplement and support the lessons from the text. This book approaches digital marketing in two ways: from the point of view of the strategic thinker and that of a tactical perspective. Digital professors will find this an essential reference for their work.
