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Drugs
This series examines the most important issues facing the world today. It presents the latest facts, figures and arguments to enable children to make up their own minds about these important questions. It also gives an in-depth overview of each issue from a global perspective, and combines personal stories and case studies with facts and figures and differing viewpoints. This particular title covers the issue of drugs.
Buzz
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Drugs
This book focuses on drugs and uses the newspaper format and structure to explore their many different facets, with headline articles, editorial comment and sections such as business and sport.
A King's Ransom
A sleeper terrorist in rural Gloucester awakens with a message from the caves of Afghanistan. He is given a plan to kill the Royal Family and members of Parliament. The tool of choice is so obvious a sight that it is almost invisible to most people. Meanwhile a man with a centuries old claim to the British Throne plans a devastating flood in London and cause untold deaths and damage to bring down the monarchy, and restore the Tudor Dynasty to the British throne. Combined these two threats attack the very foundations of British Society. Only one couple, working for a secret organisation set up by King Charles centuries before, and hidden in the British Security Services, stand in the way of disaster to protect Queen and Country from these twin attacks. Their only hope is diligence and cooperation from the police and Intelligence Services in a race against time.
Revised [6] Report on the Algorithmic Language Scheme
A series of reports describing the innovative programming language Scheme.
Untold
Private Investigator Daniel Morgan was killed in cold blood with an axe to the head in the pub car park of The Golden Lion, Sydenham, south London, on 10th March 1987. It was the most brutal of murders under the murkiest of circumstances. Who had wanted Daniel dead? What were they trying to hide? And, why were the police seemingly so reluctant to help? This book is the culmination of a life's work for Daniel's brother Alastair who for the last 30 years has done everything within his power to try to solve the riddle of his brother's death. His devotion has prompted five separate police inquiries, making it the most investigated murder in Britain's history, and has unearthed one of the most no...
HTML 5.1 & CSS3 Ultimate Cheatsheet
Today you can find a wealth of HTML5 information on the web including references, tutorials and tips. There are also a very good books available which concentrate on certain HTML5 features. However there is always a need for a relatively concise summary of all that information in one handy reference-style book. This book is an essential technical dictionary for professional web designers and developers, conveniently summarizing over 3000 pages of (X)HTML5 and CSS3 specifications and covering the most common and fundamental concepts and specs, including tags, attributes, properties and selectors. The author’s goal was to create a one-stop reference source, which is comprehensive but still concise, simple, easy-to-read, and structured.
A History of Bristol Medical School
This book is a well-referenced history of medicine and medical teaching in Bristol, with material on the development of individual hospitals and other providers of health care throughout the 18th to 21st centuries, and on teaching from the 16th century onwards. More material has been explored and included than previous histories on this topic, largely due to the accessibility of material on the internet, and the willingness of individuals to have their work digitised and made available. This book details the origins and development of the Bristol Medical School, from its beginnings to the present day. Of necessity, there is overlap and inclusion with the development of other educational institutions, some that succeeded (the University of the West of England) and some that did not (the Bristol College).
INTELLIGENCE AND PRIVATE INVESTIGATION
While many books have been written about private investigation, this text is different in that it does not deal with the subject from traditional perspectives. It examines how private investigation has grown, particularly since 9-11, into an exacting and sophisticated occupation. The book looks at the key issues in what it describes as private intelligence; that is, intelligence activities practiced by operatives other than law enforcement, national security, or the military. Eleven world experts contribute chapters addressing key practice issues concerning the skills, abilities, and knowledge necessary in the new realm of private intelligence. The initial three chapters provide a report on ...
