Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Histories of Social Media
Histories of Social Media reveals deeper, more dependable truths about social behavior - the social before the media - and it's intended to give you the questions that will help you better identify what companies and governments can hope to accomplish with it. My goals is not to tell you what tomorrow's killer new app will be, but to prompt a very different conversation about conversation.
Tell The Truth
Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively. Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they're imbued with qualities they don't necessarily possess, or presume to tell them which ones matter. It worked when the brand's voice was the only voice, but with the rise of social media that era is over. Marketers have focused their messages on entertainment, creating funny or engaging campaigns that win awards but don't always sell products. Consumers determine what's true, and smart companies have realized that every communications medium can and will be used to contribute to those conclusions. In Tell the Truth, Jonathan Baskin and Sue Unerman look at the content and context of marketing communications. They provide the research of hundreds of companies and in-depth case studies on more than 50 global brands to show us that truthful brands deliver sales, profits, and sustainable relationships. Truth truly yields true competitive advantage.
Branding Only Works on Cattle
In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software. Citibank's artsy "live richly" billboards didn't prompt a single new account. United Airlines' animated TV commercials didn't fill more seats on airplanes. As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience—so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an afterthought: brands must target what consumers actually do.
Branding Only Works on Cattle
Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Dirty Little Secrets
What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps t...
The Conversity Model (E-boek)
Clo Willaerts explains how online conversations can be observed, influenced and transformed into conversions, resulting in the kind of return on investment everybody likes: lower costs and higher revenue. Take a look inside the book: Social media has disrupted traditional marketing, advertising and even business models. In fact, traditional marketing is dead! Ordinary people, millions of them, are using social media every day to solve their problems: coping with information overload, finding a new job or even a new boyfriend. Just as importantly, they collect information and opinions before deciding what to spend their money on. The people you used to know as your targeted audience, your con...
Systems Thinking Strategy
Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right strategy and the company is bound to be successful. Unfortunately, too many organizations fail to find that right strategy. The question is why? Do they not go on enough executive retreats? Did they hire the wrong consultants? Were their PowerPoint slides just now powerful enough? While any of these fact...
Brand Vs. Wild
Cover -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Chapter 1 Lost -- Chapter 2 Afraid -- Chapter 3 Adrift -- Chapter 4 Wild -- Chapter 5 Savage -- Chapter 6 Stop -- Chapter 7 Orient -- Chapter 8 Focus -- Chapter 9 Flow -- Chapter 10 Adapt -- Chapter 11 Do -- Conclusion -- About the Author -- References -- Index.
Mission
In Mission: Intangible. Managing risk and reputation to create enterprise value, the author shares value-creating strategies for conquering headline risks and helping corporate executives, C-suite leaders, and business directors protect their most critical business processes. Dr. Nir Kossovsky, chief executive of Steel City Re has spent the last 30 years helping companies increase, protect, and restore their intangible asset value. Dr Kossovsky offers convincing proof that protecting a company's intangible assets is an investment in reputation resilience and value creation. By reading this book, business leaders will obtain the knowledge and insights they need to: Identify how intangible ass...
Guts in the Clutch
Foreword by Drew Olson of ESPN and praise ("the best compilation of fascinating sports stories I have read") from David Houle, producer of Hank Aaron and Harlem Globetrotters documentaries. More.
