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Filled with in-depth examples of Buying Facilitation in action, Selling with Integrity details a practical questioning and listening process which facilitates buyers in understanding their complex buying environments.
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice...
Buying Facilitation: The New Way to Sell that Influences and Expands Decisions significantly updates Sharon Drew Morgen's revolutionary Bestseller Selling with Integrity and offers sellers additional skills to actually teach their buyers how to line up decision variables to discover and create their best solution. A true values-based approach, Buying Facilitation introduces the newest thinking in the field of sales, and is touted by marketing guru Philip Kotler as the next step beyond Consultative Selling. Sales is no longer merely a means to offer product data but a highly skilled profession in which sellers become true consultants, and lead buyers through all of those unique, internal, and...
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As the workforce ages and younger trainers and managers emerge, facilitation skills take on a new importance and, with the increased use of social networks, new facilitation skills are needed. Written by two facilitation gurus, this book shows how to make any learning environment come alive. It outlines proven guidelines any trainer can use to unify groups, inspire creativity, and get audiences, teams, and colleagues to speak up, talk back, participate, and engage in meetings.
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