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Tales of advertising told by advertisers
-Uf! another advertising manual... -Yes, another manual. But this one is different. To with, with Plato's permission, it is a book written in the form of a question/answer, almost a conversation. With this we are going to try to make it a little more enjoyable and even put a spark of humor in it. But beyond the form, is a manual written by eight advertising professionals, professionals who have been working for years in their respective positions ... An advertiser's communications director, an advertising agency director, a creative director, a media director, an account director, a strategic planning director, an expert in advertising law and a creative innovation director tell us what their vision is of the work they do, the functioning of the agency and advertising in general. The advertising told by advertisers is, in addition to a tautology, an unorthodox manual academically speaking but very instructive of how they think, how they work and how they live advertising professionals.
The Laws of Globalization and Business Applications
This book explains not only why the world isn't flat but also the patterns that govern cross-border interactions.
The Emergence of Organizations and Markets
The social sciences have sophisticated models of choice and equilibrium but little understanding of the emergence of novelty. Where do new alternatives, new organizational forms, and new types of people come from? Combining biochemical insights about the origin of life with innovative and historically oriented social network analyses, John Padgett and Walter Powell develop a theory about the emergence of organizational, market, and biographical novelty from the coevolution of multiple social networks. In the short run, they argue, actors make relations, but in the long run, they argue, actors make actors. Organizational novelty arises from spillover across intertwined networks, which tips reproducing biographical and production flows. This theory is developed through formal deductive modeling and through a wide range of careful and original historical case studies, ranging from early capitalism and state formation, to the transformation of communism, to the emergence of contemporary biotechnology and Silicon Vally. -- from back cover.
The Small Worlds of Corporate Governance
The financial crisis of 2008 laid bare the hidden network of relationships in corporate governance: who owes what to whom and who will stand by whom in times of crisis. This book maps the influence of these types of economic and social networks on corporate behaviour and governance.
L'inici de la lingüística catalana
Amb el segle XX neix la lingüística catalana de mans de Mn. Antoni M. Alcover. En fou el punt de partença la seva Lletra de convit, difosa arreu del domini lingüístic català l’any 1901, i rebé l’impuls definitiu amb el Primer Congrés Internacional de la Llengua Catalana (1906) i la creació de la Secció Filològica de l’Institut d’Estudis Catalans (1911). Aquestes dues darreres fites les propiciaren les decisions polítiques d’Enric Prat de la Riba i el tenaç assessorament del lingüista alemany Bernhard Schädel.
Elemental Disappearances
"Elemental Disappearances casts a wanderer's eye upon an ever-expanding configuration of sites of disturbance. The things sought after are apparitional: they appear and disappear at will; they perfect the art of materialization and vanishing. Such is the nature of living dangerously, and with it the short duration of enchantment. This collection tracks provocative ideas, artifacts, and phenomena rising and fading across different territories of the contemporary world. Through a constellation of powerful thought-images, the authors uncover spaces of an ephemeral and fugitive nature in order to generate a fractal vision of our time and beyond." (back cover)
Poesia, escriptura i societat
En aquest treball els cançoners són analitzats des del punt de vista material i de les eines de treball intel lectual emprades, dels processos successius d'intervenció, al llarg del temps, sobre l'exemplar original, de les empremtes que han deixat els lectors i de la història externa. Aquestes observacions ens permeten de dibuixar un mapa completament nou de la poesia catalana del segle XV.
