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International Public Relations
Pioneering, empirical research on the role of PR in extremely challenging situations Truly global perspectives encourages the analysis of PR from the ‘margins’; Challenge what some scholars view as the US hegemony in PR and contributes to the theoretical development of the discipline; Redefines the role of public relations in society by emphasizing its potential contribution to peace building, conflict resolution, and empowering civil society.
The Routledge Companion to Marketing History
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Animal Suffering and Public Relations
Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals. Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics—which claims any sentient being, because of sentience, deserves moral consideration—and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to s...
Crisis Communication in a Digital World
Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management. Written by authors with over six decades combined experience in the public relations field, it is an essential resource for those learning to apply communications and public relations to crisis situations.
Memories of the Second World War in Neutral Europe, 1945–2023
This edited volume is a sequel to, and a development of, The Long Aftermath: Cultural Legacies of Europe at War, 1936-2016 (2016). It focuses on the six major European countries and states that remained officially neutral throughout the Second World War, namely Ireland, Portugal, Spain, Sweden, Switzerland, and the Vatican. Its transnational, comparative and interdisciplinary approach addresses complex questions pertaining to collective remembrance, national policies and politics, and intellectual as well as cultural responses to neutrality during and after the conflict. The contributions are from a broad range of scholars working across the disciplines of history, literature, film, media, a...
The Routledge Companion to Banking Regulation and Reform
The Routledge Companion to Banking Regulation and Reform provides a prestigious cutting edge international reference work offering students, researchers and policy makers a comprehensive guide to the paradigm shift in banking studies since the historic financial crisis in 2007. The transformation in banking over the last two decades has not been authoritatively and critically analysed by the mainstream academic literature. This unique collection brings together a multi-disciplinary group of leading authorities in the field to analyse and investigate post-crisis regulation and reform. Representing the wide spectrum of non-mainstream economics and finance, topics range widely from financial in...
Intelligent Sustainable Systems
This book features research papers presented at the 6th International Conference on Intelligent Sustainable Systems (ICISS 2023), held at SCAD College of Engineering and Technology, Tirunelveli, Tamil Nadu, India, during February 2–3, 2023. The book reports research results on the development and implementation of novel systems, technologies, and applications that focus on the advancement of sustainable living. The chapters included in this book discuss a spectrum of related research issues such as applications of intelligent computing practices that can have ecological and societal impacts. Moreover, this book emphasizes on the state-of-the-art networked and intelligent technologies that are influencing a promising development in the direction of a long-term sustainable future. The book is beneficial for readers from both academia and industry.
Public Relations and Neoliberalism
Focusing on two of the most fraught and intractable public debates of the present time: human-induced climate change and the human rights of refugees, asylum seekers, immigrants and the stateless, this book raises critical questions about the role and relationship of public relations in weakening democratic political systems. It shows a clear, but often indirect, link between PR and a neoliberal agenda that has been vastly underestimated and oversimplified as "spin." This comes at a great cost for society. Public Relations and Neoliberalism provides a panoramic view of public relations from the post-war period, when a powerful communication template propelled by the PR industry served the ne...
The Oxford Handbook of Metaphor in Organization Studies
Metaphors for organization and management have been a subject of strong interest in the area of organizational studies since the 1980s. Metaphors enhance the understanding of organizations and provide a mechanism for critiquing current practices, increasing effectiveness, and improving communication. The Oxford Handbook of Metaphor in Organization Studies provides a comprehensive reference for researchers, educators, and managers. The book comprises twenty-nine chapters, which are authored by over forty contributors, many of whom have played major roles in the development of the field over the years. The theoretical underpinnings of organizational metaphors are explored. An array of metaphorical contexts for understanding management and organizations is presented. The various uses of metaphor as a tool in research, education, and management are addressed, as are the limitations of metaphors. Finally, future research directions related to metaphors in organizational studies and management are proposed.
Western European Perspectives on the Development of Public Relations
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
