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Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches
By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with the purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. Global Developments in Nation Branding a...
ECCWS 2021 20th European Conference on Cyber Warfare and Security
Conferences Proceedings of 20th European Conference on Cyber Warfare and Security
ECCWS2016-Proceedings fo the 15th European Conference on Cyber Warfare and Security "
These proceedings represent the work of researchers participating in the 15th European Conference on Cyber Warfare and Security (ECCWS 2016) which is being hosted this year by the Universitat der Bundeswehr, Munich, Germany on the 7-8 July 2016. ECCWS is a recognised event on the International research conferences calendar and provides a valuable plat-form for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the area of Cyberwar and Cyber Security. It provides an important opportunity for researchers and managers to come together with peers to share their experiences of using the varied and ex-panding range of Cyb...
