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Sports Publicity
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.
Winning With Data
For many years, sports rights owners have had an ‘if you build it, they will come’ attitude, suggesting they take their fans for granted. Combined with advances in broadcasting quality, digital marketing, and social media, this has resulted in diminishing attendances and participation levels. The use of CRM (Customer Relationship Management), BI (Business Intelligence) and Data Analytics has therefore become integral to doing business in sports, emulating the approach used by brands such as Amazon, Netflix, and Spotify. Technology has made the world a smaller place; clubs and teams can now connect with their fans anywhere in the world, allowing them to grow their marketplace, but they op...
Sports Publicity
In the fourth edition of his groundbreaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge, and techniques needed to become a successful communicator. The book outlines the history of sports communications; explores the most important professional themes, topics, and issues; and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as digital and social media strategy, crisis management, creati...
The Steel Remains
Ringil, the hero of the bloody slaughter at Gallows Gap is a legend to all who don't know him and a twisted degenerate to those that do. A veteran of the wars against the lizards he makes a living from telling credulous travellers of his exploits. Until one day he is pulled away from his life and into the depths of the Empire's slave trade. Where he will discover a secret infinitely more frightening than the trade in lives. Archeth - pragmatist, cynic and engineer, the last of her race - is called from her work at the whim of the most powerful man in the Empire and sent to its farthest reaches to investigate a demonic incursion against the Empire's borders. Egar Dragonbane, steppe-nomad, one...
The City Record
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Carry On
“An incredible life-affirming story” about an unexpected, lifechanging relationship between an ESPN producer and two disabled, inner-city athletes (Family Circle). When award-winning ESPN producer Lisa Fenn returned to her hometown for a story about two wrestlers at one of Cleveland’s toughest public high schools, she had no idea that the trip would change her life. Both young men were disadvantaged students with significant physical disabilities. Dartanyon Crockett was legally blind as a result of Leber’s disease; Leroy Sutton lost both his legs at eleven, when he was run over by a train. Brought together by wrestling, they had developed a brother-like bond as they worked to overcom...
Sports Publicity
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: · Digital and social media strategy · Crisis management · Cr...
Narrating the NBA
This book analyzes career narratives of selected prominent NBA players after the Michael Jordan era, understood as the time after his second retirement in January 1999. It was a pivotal time for the league, as Jordan became synonymous with NBA basketball and the face of its global expansion. The players discussed in the book have been selected because of the significance of their career narratives, as all of them correspond with certain archetypes, prevalent in the world of not only professional basketball, but professional sports in general. The private and public personas of eight players as well as their depiction by the media are analyzed not only regarding their success on the basketbal...
