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Building Brand Trust
Josh McQueen resides in Mill Valley, California. During his twenty-eight years with the Leo Burnett Company, Josh was research director in London, regional research director of Australia-Asia, and then worldwide head of research and planning until December 31, 2002. Josh served on the privately held Leo Burnett Worldwide board. He was a member of the investment and technology committees of the board. Josh received his BS magna cum laude and MS in communication from the University of Illinois at UrbanaChampaign. Josh and his wife, Chris, have three children: Cary, Carl, and Jon. He enjoys hiking and exploring. Currently, Josh consults with nonprofits via Chay McQueen LLC.
How Advertising Works
John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and professional backgrounds and include: Leo Bogart, Andrew Ehrenberg, Simon Broadbent, Herbert Krugman, and the Editor John Philip Jones. Most chapters have been specifically written for this volume and are complemented by a few adaptations of classic articles.
Early Ohio Tax Records
This is the first collection of records the researcher should turn to in any genealogical investigation in the Buckeye State. Taking the place of pre-1820 census records, this work presents a county-by-county list of Ohio settlers and residents from about 1800 to 1825. Along with the 1801 tax list of the Virginia Military District, it contains the names of taxpayers listed in various county tax rolls, and it also contains lists of original proprietors and settlers (taken from other sources), names of holders of military warrants, voters' lists, householders' lists, occasional lists of Revolutionary soldiers, and lists of resident proprietors. The work is arranged by county, with multiple tax...
Red Tango
This is the secret plot on the Soviet support to the Argentine Junta during the 1982 Falklands War. Everything started with an US embargo and the Argentine Republic needing weapons and technology to fight against the British. Freighters loaded with weapons and submarines navigated to the South Atlantic. A huge CIA's and MI5 intelligence operation tried to stop those Soviet weapons to arrive to the Southern Atlantic. This is a novel full of action, a techno thriller. Espionage, missiles and submarines battles maintain the reader entertained to the last page.
Tango Rojo
Esta es la historia de la trama secreta del apoyo Soviético durante la guerra de Malvinas.'Todo comenzó con reuniones secretas entre agentes de la SIDE y la KGB.La OTAN y los Estados Unidos, conjuntamente bloquearon el envÃo de armas para Argentina. Esta historia revela el camino de esas armas y tecnologÃas, y cómo las grandes potencias intervinieron directamente en dicho conflicto.
Do More Good
In Do More Good, Bill McKendry provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication, and he provides a blueprint for expanding your brand’s impact. Giving nonprofit leaders the tools and decision-making power to move their organization from good to growth so they can DO MORE GOOD. If you’re passionate about doing good work for a cause—what birthed that desire in you? Somewhere, somehow, you were stirred by your experiences to do good things in this world. You also decided that you didn’t just want to make a living and survive—you wanted to make a difference. Thatâ...
Visual Branding
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.
House Documents
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Strategic Brand Management
Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
