Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing by Contingency in the Time of COVID-19
Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were cr...
Organizações Públicas e Empresas Privadas: Estratégia, Inovação e Tecnologia
O campo científico de Administração tem evoluído muito rapidamente ao longo das décadas por meio de uma estrutural tendência de crescente incorporação de novas agendas temáticas reflexivas aos avanços empíricos e às transformações na realidade tecnológica, organizacional e da própria sociedade. Alicerçado na compreensão de que a construção do estado da arte no pensamento científico se fundamenta nas ricas experiências empíricas, o presente livro, “Organizações Públicas e Empresas Privadas: Estratégia, Inovação e Tecnologia” traz uma instigante agenda de estudos administrativos. O objetivo de discutir desta obra coletiva, desenvolvida por um conjunto diferenci...
Mercadotecnia Sustentable y su aplicación en México y Latinoamérica
El libro escrito por 79 especialistas docentes de Instituciones de educación superior pública y privada de México y Colombia, nos transmite conocimientos a través de sus experiencias para comprender la forma como se deben plantear las diferentes estrategias de mercadotecnia. El texto pretende ser una herramienta que permitirá a los profesores y a los alumnos conocer casos de empresas en México y Latinoamérica y la manera en que ellas han llevado a cabo sus Estrategias de Mercadotecnia; también ofrece, a los empresarios de los diferentes sectores, opciones y ejemplos que les permitirán analizar, reflexionar y coadyuvar al logro de sus objetivos particulares.
Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Divination on stage
Magicians, necromancers and astrologers are assiduous characters in the European golden age theatre. This book deals with dramatic characters who act as physiognomists or palm readers in the fictional world and analyses the fictionalisation of physiognomic lore as a practice of divination in early modern Romance theatre from Pietro Aretino and Giordano Bruno to Lope de Vega, Calderón de la Barca and Thomas Corneille.
Drug Trafficking, Corruption and States
Drug Trafficking, Corruption and States is cutting edge research. Garay Salamanca and Salcedo-Albarán, along with their contributing authors help document the transition from economic to political imperatives within transnational drug cartels. The break from the Zetas by La Familia Michoacana is one example contained in their empirical survey. Social Network Analysis is their tool for illuminating the varying dynamics of cartel-state inter-penetration and reconfiguration. In doing so they clearly discern between State Capture (StC) and Co-opted State Reconfiguration (CStR). As the drug wars and criminal insurgencies rage in the Americas and beyond, this seminal framework will facilitate efforts by scholars, law enforcement officials, intelligence analysts and policymakers to understand shifts in sovereignty, and to illuminate the mechanisms of transnational illicit networks and their interaction with the state.
Age-Period-Cohort Analysis
This book explores the ways in which statistical models, methods, and research designs can be used to open new possibilities for APC analysis. Within a single, consistent HAPC-GLMM statistical modeling framework, the authors synthesize APC models and methods for three research designs: age-by-time period tables of population rates or proportions, repeated cross-section sample surveys, and accelerated longitudinal panel studies. They show how the empirical application of the models to various problems leads to many fascinating findings on how outcome variables develop along the age, period, and cohort dimensions.
Diario oficial
None
