Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Marketing Management
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumpt...
Beekeeping and Bee Conservation
Beekeeping and Bee Conservation - Advances in Research presents current issues in the field of bees in multiple contexts and ties together experiments conducted by some of the world's most renowned researchers. The authors' point-of-view and own research results are described in a clear and objective way, which is very useful for beginners in the study of the subject and is likewise valuable for the more experienced on the subject, who may find new hypotheses to be tested and broaden their future prospects in the field. The book is wide in scope, focusing largely on Apis mellifera. Topics range from genetics, to pollination studies, to the conservation of bees. It includes a chapter dedicated to stingless bees and another for bumble bees.
Promotion, Recruitment and Retention of Members in Nonprofit Organizations
Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.
The Emerald Handbook of Entrepreneurship in Latin America
The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.
Past Forward
A leading psychological researcher shares compelling science and valuable practices for mindfully using nostalgia to live a more grounded, connected, and purposeful life. When an old song makes you want to dance like you did in high school, or you long for the comforting taste of your mom’s cooking, that’s more than just memory—it’s nostalgia. But is nostalgia all about “living in the past” to hide from reality? In Past Forward, psychologist Clay Routledge presents a fascinating investigation into an emotion we all experience yet often misunderstand, revealing nostalgia’s extraordinary potential to enrich our present—and our future. Dr. Routledge has been at the forefront of ...
Neverending Stories
Digital fiction has long been perceived as an experimental niche of electronic literature. Yet born-digital narratives thrive in mainstream culture, as communities of practice create and share digital fiction, filling in the gaps between the media they are given and the stories they seek. Neverending Stories explores the influences of literature and computing on digital fiction and how the practices and cultures of each have impacted who makes and plays digital fiction. Popular creativity emerges from subordinated groups often excluded from producing cultural resources, accepting the materials of capitalism and inverting them for their own carnivalesque uses. Popular digital fiction goes by ...
Estrategias de Integración de la Cadena Agroalimentaria en Tlaxcala a partir de la Calabaza de Castilla (Cucúrbita pepo L.)
Esta investigación propone estrategias regionales para el desarrollo rural en Tlaxcala: 1. Fomentar el aprovechamiento sustentable de la tierra y los recursos naturales asociados a ella. 2. Impulsar la generación de empresas rentables en el territorio social. Las cuales están en congruencia con el Programa Especial Concurrente para el Desarrollo Rural Sustentable 2007-2012. El objetivo es conocer la demanda actual de los productos de calabaza de castilla para diseñar un sistema flexible y estratégico encaminado a su industrialización, para lograr un aprovechamiento del desperdicio generado, y permitir la cadena de producción- consumo de los Tlaxcaltecas. En los últimos ciclos de prod...
¿Legitimidad o reconocimiento? Las investigadoras del SNI. Retos y propuestas
Este libro plantea una pregunta cuya respuesta implica ejercitar el pensamiento para la comprensión de lo que sucede en el ámbito de la investigación hecha por mujeres en México. La pregunta “¿legitimidad o reconocimiento?” sugiere la necesidad de construir espacios de oportunidad legítimos que promuevan la participación de las mujeres en el desarrollo de la ciencia y la innovación tecnológica mexicanas. ¿Es la legitimidad de la actividad investigadora de las mujeres en el marco del Sistema Nacional de Investigadores una batalla cultural que aún no concluye? ¿Falta abrir ventanas de visibilidad e inclusión para las propuestas de generación y aplicación del conocimiento diseñadas por las investigadoras? Tal parece que el carácter legítimo del quehacer investigador de las académicas y científicas nacionales exige una mayor equidad y el cambio cultural que propicie la inclusión de las mujeres investigadoras que rompa los muros de contención, derribe los techos de cristal y trascienda los pisos lodosos que impiden el desarrollo armónico de las mujeres.
