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The Brand IDEA
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
The Sustainability Mindset
The Matrix Map—a powerful tool for nonprofit strategic decision-making Nonprofit sustainability lies at the intersection of exceptional impact and financial viability. The Sustainability Mindset offers nonprofit professionals and board members a step-by-step guide to move your organization towards this intersection. As outlined in the bestselling book Nonprofit Sustainability, "The Matrix Map" is an accessible framework that combines financial and programmatic goals into an integrated strategy. In this next-step resource, the authors detail a rigorous process to develop a meaningful Matrix Map and engage leadership in setting an organization's strategy. Nonprofits that thrive in today's en...
Nonprofit Management 101
A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.
Don’t Beg. Inspire.
How the social sector can raise money, create social change, advocate a cause and engage with people. Every organisation in the social sector has at least two of the above needs. This book uses the principles of Nudge Theory to show how to fulfil these needs better. The book takes a storytelling approach, rather than an academic one, and is packed with examples from India and around the world. The centrality of 'marketing' for social change is a severely underrated and largely berated idea. This book takes this complex, often ethical, often emotional issue by the horns and lays down a cogent, articulate and hugely interesting narrative around the why, what and how of marketing for the larger...
How to Get a Grip
These have been unprecedented times in the lives of most people on this planet. We are all learning how to live with high levels of uncertainty that can seem never ending. The stress that arises out of that uncertainty can be overt and intense or it might be just sitting in the background, either way it is hard to escape. No matter the cause, or the intensity, you deserve to have tools to help you reclaim your best life. This book is a collection of concepts that I learned over the years that have worked for many of my clients, as they struggled to cope with the random, and not so random, events that can befall any one of us. There are lots of ideas and plenty of handouts to practice with so take a dive in and see what works best for you. When you’re done, I hope you feel better prepared and have the tools you need, to regain the control you deserve and to build the life you envisioned.
Sensitive Objects
Some objects stand out as personal and important to us. A packed suitcase, an inherited vase, the remains from a humanitarian aid packet – things can be stored with affects. In Sensitive Objects the authors focus on material culture and on practice – on what affect does. Some of them place the issue of sensitivity in a wider frame of professional interest in innovation and culture-tourism. The volume is a contribution to the upcoming field of ‘affect research’ that has so far has been mainly explored in psychology and cultural studies. In their texts ethnologists and anthropologists involved show how established ways of analysing culture benefit from achievements in this field. They use fieldwork to examine how people project affects onto material objects and explore how objects trigger affect. The editors hope that this book will be read across disciplines, not only to promote the value of ethnographic work, but also to incite further theoretically informed creative empirical approaches to affects and material culture.
International Organizations and Research Methods
Scholars have studied international organizations (IOs) in many disciplines, thus generating important theoretical developments. Yet a proper assessment and a broad discussion of the methods used to research these organizations are lacking. Which methods are being used to study IOs and in what ways? Do we need a specific methodology applied to the case of IOs? What are the concrete methodological challenges when doing research on IOs? International Organizations and Research Methods: An Introduction compiles an inventory of the methods developed in the study of IOs under the five headings of Observing, Interviewing, Documenting, Measuring, and Combining. It does not reconcile diverging views on the purpose and meaning of IO scholarship, but creates a space for scholars and students embedded in different academic traditions to reflect on methodological choices and the way they impact knowledge production on IOs.
Inteligência de mercado e competitividade
A Série Universitária foi desenvolvida pelo Senac São Paulo com o intuito de preparar profissionais para o mercado de trabalho. Os títulos abrangem diversas áreas, abordando desde conhecimentos teóricos e práticos adequados às exigências profissionais até a formação ética e sólida. Inteligência de mercado e competitividade apresenta os conceitos de marketing, competitividade, valor para os clientes e inteligência competitiva e de mercado, relacionados aos aspectos de vendas e negociação. Aborda, ainda, os impactos nas estratégias de marketing e vendas em um ambiente de negócios de rápidas mudanças e alta competição. A obra também explica como a pesquisa de mercado apoia ações na direção correta para a construção de uma marca e sua reputação, bem como aumenta a competitividade empresarial, com resultados positivos para as equipes de vendas.
Arts Marketing Insights
Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their c...
New Brand Leadership
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. T...
